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Why ML
Blog
The Art and Science of B2B Prospecting
Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (5)
All Blog Posts
ML Culture
The People Behind the Scenes: Setting us up for Success
This month, we focus on team members who work behind the scenes and have been instrumental in our 20-year success.
Win/Loss Analysis
Voice of Customer
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
A win/loss analysis program is an essential part of any sales strategy. Here is your guide to conducting a Win/Loss analysis in-house.
ML Culture
What’s the Secret to ML’s 20 Year Success? Our People.
In this week's post, four ML team members share why they chose to work at MarketLauncher, their experience, advice, and more.
Market Research
5 Examples of How Market Research Can Support Market Expansion Goals
Here are five examples of companies effectively breaking into new markets with the help of market research firms.
B2B Prospecting
C-Suite
Podcast: Prospecting and Selling into the C-Suite
CEO, Lara Triozzi, shares her experience on how to successfully sell to the c-suite in this Agency Unfiltered episode hosted by Kevin Dunn.
Sales Strategy
Voice of Customer
Include the Voice of Your Customer in Your 2022 Planning
Three tips for conducting client quality assessments that will best support your 2022 planning.
ML Culture
The Rise of the Remote Worker
It wasn’t that long ago that the typical work environment centered around a corporate office.
Win/Loss Analysis
Data-driven Selling
Voice of Customer
Top 5 Reasons for Listening to the Voice of Your Customer
There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.
ML Culture
ML Ramping Up Vertical Expertise to Meet Rise in Demand
We are seeing high interest in products and services that improve the patient experience and drive better patient outcomes.
Lead Generation
Sales Strategy
Communication and Collaboration
ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?
Featured
How Market Opportunity Analysis & Assessments Benefit Your Business
B2B Lead Development for Corporate Finance Executives and Buyers
C-Suite and Executive Decision Makers
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Win/Loss Analysis
AI & Machine Learning
Account Based Selling
Client Satisfaction Assessments
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