Blog

The Art and Science of Revenue Growth Blog

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts

Tearing Down Corporate Silos to Create Alignment That Drives Revenue

Did you know that having an aligned sales and marketing team can directly impact your sales efforts and improve your revenue generation success?

Sales Strategy

Take An Account Based Selling Approach to Growing Your Revenue

An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach that closely ties the company’s value proposition to the prospect’s needs...

ML Culture

ML Achiever

ML Achiever: Theresa Applegate, Technology Manager

Continuous Improvement. This is something Theresa Applegate is committed to in her personal life as well as her role with MarketLauncher.

Data-driven Selling

Data Analytics

Data and the Art of the Pivot

In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.

ML Culture

When Business Gets Unpredictable, Bring Your “A” Game

This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to

Sales Strategy

The Diamond Approach: 4 Cornerstones to Build a Healthy Sales Pipeline

A healthy sales pipeline is built upon these 4 elements. Here’s how you can establish a sales infrastructure that will give your team a cutting edge.

Account Based Marketing

Nurturing Your Clients and Contacts to Drive New Revenue: 4 Best Practices

As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective

ML Culture

2020 Vision in 2021: New People, New Promotions, Same Great Client Service

If there is one thing we learned in 2020, it is the importance of people. Not that we didn’t already know this.

ML Culture

ML Achiever

ML Achiever: Jennifer Aldinger, Sales Manager

Commitment to family, clients and lifelong learning define Sales Manager, Jennifer Aldinger.

Sales Strategy

Building Trust Through Account Based Selling (ABS)

Building trust is now even more important as businesses try to recover from the impact that COVID-19 has had on their business, their people and their bottom line. Applying an Account Based Selling ( ABS) strategy with our clients, helps build and maintain that trust.