Developing leads in the C-suite is one of MarketLauncher’s core competencies. Our origin story begins back in 2001, after our founder, Lara Triozzi, spent five years helping Inc. magazine launch a nationwide peer group program for CEOs of fast-growth companies. After successfully leading a team that booked hundreds of meetings with pre-qualified CEO’s, Lara started MarketLauncher when those same CEO’s kept asking if she would replicate the model for their own B2B sales efforts.
A global market leader and pioneer in the fields of investigations, risk analysis, compliance, cyber security, and e-discovery chose MarketLauncher to generate new leads for the business, resulting in new contracts and increased sales revenue.
Our client was looking to rejuvenate their overall lead generation efforts in conjunction with a company-wide shift from multiple CRM platforms to Salesforce. They needed to find an experienced lead generation partner that could approach one area of their business, bring focus and organization to their marketing tactics, deliver results and replicate the process for other areas.
Our client chose to work with MarketLauncher because of our experience working with global professional services organizations and targeting high-level decision makers — in particular, our experience in targeting the risk analysis and cyber security sectors, commitment to deliver market insights through metrics-driven reporting, and our talented, seasoned team. Our client immediately felt they were in the hands of reliable, knowledgeable professionals who would act as an extension of their team and keep careful track of all marketing efforts to determine the effectiveness of their lead generation activities.
As a direct result of MarketLauncher’s lead generation campaigns, our client was able to win new Compliance and Due Diligence contracts with leading organizations like Dell, Bechtel Corporation, Molson Coors Brewing Company, Suncor Energy, and Chevron. During the three year project, the partnership with MarketLauncher contributed $4M in revenue to their sales pipeline.
“The biggest thing for me is the constant updates. I know I don’t have to keep MarketLauncher on track, they keep me on track and that is so valuable to me. I have a million competing priorities, but this is one area I feel truly good about.”– Director, Global Marketing & Communications, Compliance, Leading Global Risk Management Firm