Lara Triozzi, Founder and CEO of MarketLauncher, built our core methodology based on a successful product roll-out executed at Inc. Magazine. Lara led a team that executed a consultative approach to engaging CEOs and senior executives in a way that built trust early in the sales process.
That strategic approach resulted in a successful national expansion, and many of the CEOs that Lara’s team had prospected were impressed enough with the approach that they asked that she replicate the model for their own B2B sales efforts.
Realizing there was an unmet need in the market for this strategic outbound approach, Lara started MarketLauncher in 2001.
We believe that spending time on the front end to effectively confirm a Total Addressable Market sets our client programs on the path success. We apply a strategic process most firms do not, utilizing a team of seasoned sales professionals that is the envy of our competitors.
When you have a complex sale that requires you engage the C-suite and other senior executives, you need seasoned professionals with deep industry and sales and marketing experience.