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The Art and Science of Revenue Growth Blog

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts
How to Measure Your Sales Conversion Rate
Wondering if your sales lead efforts are paying off? In this blog, we outline the components you should measure to determine your lead to sale conversion rate.
Strategic Outbound Marketing Strategy: Data Analysis and Reporting
By applying data-driven decision-making to your sales programs, you will get in front of the right decision-makers faster. Here are a few lessons from ML data experts.
Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.
ML Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox
MarketLauncher turned to Databox when we needed a better way to keep our goals front and center while reporting progress to clients.
You Can Use Sales Data Analytics to Build Deeper Relationships
Learn how to reach your target audience using sales data analytics. This blog breaks down how sales data analytics can empower your team to build deeper relationships with potential customers.
Track Email Click Through Rates & Responses
We get questions all the time about email responses vs email click throughs – which should you track and measure? The answer is both are helpful. Here’s why.
Measure & Improve Client Satisfaction
Client satisfaction surveys provide an excellent opportunity to improve your business process and better understand client needs to improve retention and spend.