Premier B2B Prospecting for Complex Sales

ML Service

B2B Prospecting & Lead Generation

Define your target market, identify the right decision makers and convert them to verified leads.

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ML Service

B2B Lead Development & Appointment Setting

Develop leads through personalized engagement, prequalify and convert them to sales meetings.

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ML Service

Voice of the Customer

Better understand the clients you serve with intel from third party interviews that help drive strategy.

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ML Service

Additional Sales Support Services

Align Marketing and Sales resources to impact revenue growth.

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Lara Stewart Triozzi

CEO and Founder

Founded ML in May 2001

A Company Built on a Track Record of Success

Lara Triozzi, Founder and CEO of MarketLauncher, built our core methodology based on a successful product roll-out executed at Inc. Magazine. Lara led a team that executed a consultative approach to engaging CEOs and senior executives in a way that built trust early in the sales process.

That strategic approach resulted in a successful national expansion, and many of the CEOs that Lara’s team had prospected were impressed enough with the approach that they asked that she replicate the model for their own B2B sales efforts.

Realizing there was an unmet need in the market for this strategic outbound approach, Lara started MarketLauncher in 2001.

What Makes ML Different? Our Talented people.

Sales and marketing professionals with an average of 15 years of industry experience in client-facing roles.
Data scientists skilled in developing your audience and spotting trends that influence sales strategies.
Content curators who build compelling messaging that helps open doors and build trust.
Sales strategists focused on identifying the most effective approach and keeping the outreach program aligned with sales goals.

Why choose ML?

A Different Approach to Inside Sales

When you have a complex sale that requires you engage the C-suite and other senior executives, you need seasoned professionals with deep industry and sales and marketing experience.

Market Research Specialists highly skilled at verifying company data and identifying the right decision-makers within targeted accounts.
Sales Development Specialists with experience in consultative sales environments.
Average tenure with ML of 8+ years.

Meet the Team

Engage the Right Audience

Regardless of industry or company size, MarketLauncher helps you get in front of the right decision-makers faster.

Enterprise

Enterprise Accounts often have stringent procurement requirements and large buying teams that include multiple lines of business.

Small & Mid Market

Small & Mid Market Accounts care a lot about content and are looking for trusted advisors who will provide value.

Specialty

Specialty Markets, like a specific industry or geo, require that messaging be personalized to their needs and business challenges.

See Examples

Establish a Predictable Model for Building Sales Pipeline

Identify your TAM

Using trusted data sources we conduct preliminary research and build a list of target accounts in your Total Addressable Market.

Validate Your Audience

Strategic outbound calling lets us turn suspects into verified leads.

Maintain Your List

Timely outreach lets us maintain a clean database of your leads to account for churn and incorporate new intel.

Reach Out and Engage

Using a multi-touch approach, our seasoned experts nurture your leads to engage and build trust.

Analyze Your Data

We monitor reactions to our outreach and collect intel that can be used to optimize the output of our prospecting efforts.

Nurture Verified Leads

We use a steady cadence of multi-touch outreach to convert prospects into opportunities.

Re-engage Dormant Leads

We reach back out to your lost opportunities to collect intel on their status and re-engage when timing is right.

Gather Intel

We conduct Win/Loss Analysis and Client Quality Assessment interviews so you can incorporate learnings into your overall strategy.

Reach New Revenue Heights with MarketLauncher

Your prospective clients value TRUST. Now more than ever. Our personalized outreach methodologies are designed to position your company as a trusted source of information relevant to the problems you help your clients solve.