Premier B2B Prospecting for Complex Sales

ML Service

B2B Prospecting & Lead Generation

Define your target market, identify the right decision makers and convert them to verified leads.

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ML Service

B2B Lead Development & Appointment Setting

Develop leads through personalized engagement, prequalify and convert them to sales meetings.

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ML Service

Voice of the Customer

Better understand the clients you serve with intel from third party interviews that help drive strategy.

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ML Service

Additional Sales Support Services

Align Marketing and Sales resources to impact revenue growth.

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Learn how our services work together to build a predictable sales pipeline for you.

Lara Stewart Triozzi

CEO and Founder

Founded ML in May 2001

A Company Built on a Track Record of Success

Lara Triozzi, Founder and CEO of MarketLauncher, built our core methodology based on a successful product roll-out executed at Inc. Magazine. Lara led a team that executed a consultative approach to engaging CEOs and senior executives in a way that built trust early in the sales process.

That strategic approach resulted in a successful national expansion, and many of the CEOs that Lara’s team had prospected were impressed enough with the approach that they asked that she replicate the model for their own B2B sales efforts.

Realizing there was an unmet need in the market for this strategic outbound approach, Lara started MarketLauncher in 2001.

What Makes ML Different? Our Talented people.

Sales and marketing professionals with an average of 15 years of industry experience in client-facing roles.
Data scientists skilled in developing your audience and spotting trends that influence sales strategies.
Content curators who build compelling messaging that helps open doors and build trust.
Sales strategists focused on identifying the most effective approach and keeping the outreach program aligned with sales goals.

Our Strategic Account Based Approach to Sales Is a Key Differentiator

We believe that spending time on the front end to effectively confirm a Total Addressable Market sets our client programs on the path success. We apply a strategic process most firms do not, utilizing a team of seasoned sales professionals that is the envy of our competitors.

A Different Approach to Inside Sales

When you have a complex sale that requires you engage the C-suite and other senior executives, you need seasoned professionals with deep industry and sales and marketing experience.

Market Research Specialists highly skilled at verifying company data and identifying the right decision-makers within targeted accounts.
Sales Development Specialists with experience in consultative sales environments.
Average tenure with ML of 8+ years.

Engage the Right Audience

Regardless of industry or company size, MarketLauncher helps you get in front of the right decision-makers faster.

Enterprise

Enterprise Accounts often have stringent procurement requirements and large buying teams that include multiple lines of business.

Small & Mid Market

Small & Mid Market Accounts care a lot about content and are looking for trusted advisors who will provide value.

Specialty

Specialty Markets, like a specific industry or geo, require that messaging be personalized to their needs and business challenges.

See Examples

Reach New Revenue Heights with MarketLauncher

Your prospective clients value TRUST. Now more than ever. Our personalized outreach methodologies are designed to position your company as a trusted source of information relevant to the problems you help your clients solve.