The Art and Science of B2B Prospecting

The State of B2B Sales Email in 2025: What Still Works and How MarketLauncher Does It Differently

Discover what still works in B2B sales email. Learn proven strategies to improve email deliverability, cut through noise, and spark real conversations.

Turn Outbound Sales and Marketing into a Revenue Generation Advantage

Turn Outbound Sales and Marketing into a Revenue Generation Advantage

In December, many companies are looking ahead and deciding where best to focus their sales and marketing efforts for the coming year.

Lead Generation

Account Based Marketing

Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

Account based sales and marketing together align your teams to help ensure that strategies are implemented effectively and efficiently.

Lead Generation

Sales Strategy

Communication and Collaboration

ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?

5 Tips for Engaging the C-Suite to Create More Sales Opportunities

Lead Generation

Sales Strategy

5 Tips for Engaging the C-Suite to Create More Sales Opportunities

Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...

Lead Generation

Webinar: What To Do When Unforeseen Events Affect Your Lead Pipeline

If your sales pipeline has been impacted by the recent global healthcare crisis, this webinar will help you develop a last-minute lead generation strategy.