An Account Based Marketing strategy identifies the firmographic characteristics of your ideal customers, and uses this information to identify a ‘total addressable market’ (TAM).
Sales and marketing alignment is a fundamental component of Account Based Selling (ABS). ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?
If your sales pipeline has been impacted by the recent global healthcare crisis, this webinar will help you develop a last-minute lead generation strategy using MarketLauncher's Diamond Approach.
