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Services

B2B Sales & Marketing Services

MarketLauncher offers a variety of services to get you in front of the right buyers faster.
ML Service
Homepage lead gen

B2B Prospecting & Lead Generation​

Define your target market, identify the right decision makers and convert them to verified leads.
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ML Service
B2B Lead Development & Appointment Setting​

B2B Lead Development & Appointment Setting​

Develop leads through personalized engagement, prequalify and convert them to sales meetings.
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ML Service
Voice of the Customer Vector

Voice of the Customer

Better understand the clients you serve with intel from third party interviews that help drive strategy.
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ML Service
Additional Sales Support Services

Additional Sales Support Services

Align Marketing and Sales resources to impact revenue growth.
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Our People​

When your sales are complex and require engaging the C-suite and other senior executives, the depth of experience of the MarketLauncher team makes the difference

Anna
Anna
Mary and Brooke

Our Process​

A complex sale with a 6-month or longer average cycle and 6-figure or more average deal size, means the stakes are higher when you start the sales process. ​

The process hinges on conversations with multiple stakeholders and you have to build trust by demonstrating value early on. ​

Mary and Brooke

Reporting & Analysis Included in Every Engagement

ML includes a deep analysis of the data and regular reporting for every project. Real-time access to a HubSpot dashboard which includes data collected on every connection, gives you regular visibility into who is engaging and other important intel.

We also provide monthly diagnostic reports with analysis on critical insights and a comprehensive assessment report every six months with actionable recommendations.

erin reporting
erin reporting
“We did a formal search and talked to lots of other firms. We found that MarketLauncher is just in a different class, because of the level of knowledge of the individuals. There is just no comparison to the depth of how MarketLauncher works to truly understand what it is we are trying to position to the market, not just our features and functions but: How is it different? Why is it better?”
Marketing Director, Management Consulting Firm

Establish a Predictable Model for Building Sales Pipeline

Identify your TAM

Identify your TAM

Using trusted data sources we conduct preliminary research and build a list of target accounts in your Total Addressable Market.
Validate Your Audience

Validate Your Audience

Strategic outbound calling lets us turn suspects into verified leads.
List Maintenance

List Maintenance

Timely outreach lets us maintain a clean database of your leads to account for churn and incorporate new intel.
Outreach & Engagement

Outreach & Engagement

Using a multi-touch approach, our seasoned experts nurture your leads to engage and build trust.
Data Analysis

Data Analysis

We monitor reactions to our outreach and collect intel that can be used to optimize the output of our prospecting efforts.
Nurture Verified Leads

Nurture Verified Leads

We use a steady cadence of multi-touch outreach to convert prospects into opportunities.
Re-engage Dormant Leads

Re-engage Dormant Leads

We reach back out to your lost opportunities to collect intel on their status and re-engage when timing is right.
Gather Intel

Gather Intel

We conduct Win/Loss Analysis and Client Quality Assessment interviews so you can incorporate learnings into your overall strategy.
Additional Resources
Most MarketLauncher programs include the full scope of our B2B Prospecting and Lead Generation Services combined with Lead Development and Appointment Setting.
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...
Data and the Art of the Pivot
Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling [Infographic]
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling [Infographic]
Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”
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