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B2B Sales and Marketing Services

MarketLauncher offers a variety of b2b sales and marketing services to get you in front of the right buyers faster.
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B2B Prospecting & Lead Generation​
Define your target market, identify the right decision makers and convert them to verified leads.
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B2B Lead Development & Appointment Setting​

B2B Lead Development & Appointment Setting​
Develop leads through personalized engagement, prequalify and convert them to sales meetings.
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Voice of the Customer Vector

Voice of the Customer
Better understand the clients you serve with intel from third party interviews that help drive strategy.
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Additional Sales Support Services

Additional Sales Support Services
Align Marketing and Sales resources to impact revenue growth.
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Our People​

When your sales are complex and require engaging the C-suite and other senior executives, the depth of experience of the MarketLauncher team makes the difference.

Anna
Anna
Mary and Brooke

Our Process​

A complex sale with a 6-month or longer average cycle and 6-figure or more average deal size, means the stakes are higher when you start the sales process. ​

The process hinges on conversations with multiple stakeholders and you have to build trust by demonstrating value early on. ​

Mary and Brooke

Reporting & Analysis Included in Every Engagement

ML includes a deep analysis of the data and regular reporting for every project. Real-time access to a HubSpot dashboard which includes data collected on every connection, gives you regular visibility into who is engaging and other important intel.

We also provide monthly diagnostic reports with analysis on critical insights and a comprehensive assessment report every six months with actionable recommendations.

Marketing and sales reports
Marketing and sales reports
“We did a formal search and talked to lots of other firms. We found that MarketLauncher is just in a different class, because of the level of knowledge of the individuals. There is just no comparison to the depth of how MarketLauncher works to truly understand what it is we are trying to position to the market, not just our features and functions but: How is it different? Why is it better?”
Marketing Director, Management Consulting Firm

Establish a Predictable Model for Building Sales Pipeline

Identify your TAM

Identify your TAM

Using trusted data sources we conduct preliminary research and build a list of target accounts in your Total Addressable Market.
Validate Your Audience

Validate Your Audience

Strategic outbound calling lets us turn suspects into verified leads.
List Maintenance

Maintain Your List

Timely outreach lets us maintain a clean database of your leads to account for churn and incorporate new intel.
Reach Out and Engage

Reach Out and Engage

Using a multi-touch approach, our seasoned experts nurture your leads to engage and build trust.
Analyze Your Data

Analyze Your Data

We monitor reactions to our outreach and collect intel that can be used to optimize the output of our prospecting efforts.
Nurture Verified Leads

Nurture Verified Leads

We use a steady cadence of multi-touch outreach to convert prospects into opportunities.
Re-engage Dormant Leads

Re-engage Dormant Leads

We reach back out to your lost opportunities to collect intel on their status and re-engage when timing is right.
Gather Intel

Gather Intel

We conduct Win/Loss Analysis and Client Quality Assessment interviews so you can incorporate learnings into your overall strategy.
Additional Resources
Most MarketLauncher programs include the full scope of our B2B Prospecting and Lead Generation Services combined with Lead Development and Appointment Setting.
Improving Revenue Generation by Conducting Win/Loss Analysis
Client Story
Improving Revenue Generation by Conducting Win/Loss Analysis
Exceeding Sales Goals with Prospecting and Lead Generation Support
Client Story
Exceeding Sales Goals with Prospecting and Lead Generation Support
Collecting Actionable Insights to Increase Target Account Penetration
Client Story
Collecting Actionable Insights to Increase Target Account Penetration
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...
Strategic Outbound Sales Playbook: How to Turn Your Outbound Sales Efforts Into a Strategic Advantage
Strategic Outbound Sales Playbook: How to Turn Your Outbound Sales Efforts Into a Strategic Advantage
Strategic Outbound Sales takes the old practice of sending emails and making cold calls and evolves it into a very targeted, data-driven approach.
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling [Infographic]
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling [Infographic]
Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”

Ready to work together?

ML provides expertise across the full spectrum of B2B sales and marketing strategies to introduce your offering to the right buyers.
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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
HubSpot Platinum Partner Company
ML is a HubSpot Certified Platinum Partner. Together we help you grow your business faster.
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