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The Art and Science of Revenue Growth Blog

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts

Turn Outbound Sales and Marketing into a Revenue Generation Advantage

Lead Generation

B2B Prospecting

Sales Strategy

C-Suite

Complex Sale

Turn Outbound Sales and Marketing into a Revenue Generation Advantage

In December, many companies are looking ahead and deciding where best to focus their sales and marketing efforts for the coming year.

B2B Prospecting

How to Engage C-suite Decision-Makers for More Meetings with Qualified Prospects

Is your current strategy for engaging with the C-suite sinking? Learn our practiced and proven tips on how to reach and engage C-level executives.

B2B Prospecting

How to Build a Successful Sales Outreach Strategy that Yields Results

As buyer behavior shifts, so too are best practices for sales outreach. Here’s what companies need to know about B2B prospecting to close more deals.

How Partnering with MMIT Helped Us Achieve Client Success

Data-driven Selling

B2B Prospecting

How Partnering with MMIT Helped Us Achieve Client Success

We found the right partner in MMIT, a leading provider of market access data, analytics, and insights. Read the case study to learn how MMIT’s Reach and Directory of Health Plans solutions helped contribute to our client’s success.

Your Strategic Outbound Marketing Strategy: 3 Tips for Successful Outreach

B2B Prospecting

Sales Strategy

Your Strategic Outbound Marketing Strategy: 3 Tips for Successful Outreach

What role does multi-touch, multi-channel outreach, and engagement play in an outbound marketing strategy?

B2B Prospecting

Sales Strategy

How Email Messaging, Phone Scripts, and Great Content Enable B2B Prospecting

Carefully craft your messaging strategy when B2B prospecting. Here is how you can catch the attention of the c-suite and senior executives using outbound strategies that work.

B2B Prospecting

C-Suite

Podcast: Prospecting & Selling into the C-Suite

ML's CEO, Lara Triozzi, shares her experience and some tips and tricks on how to successfully sell to the c-suite in this "Agency Unfiltered" episode hosted by Kevin Dunn.