The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (13)

All Blog Posts

Five Tips for Successful Lead Generation Campaigns

We dive into our top five tips for an effective lead generation campaign, based on our own success at MarketLauncher. More on the blog.

B2B Prospecting

The Evolution of B2B Prospecting

B2B prospecting tools and methods are evolving rapidly and won’t slow down anytime soon. Here’s how ML has adapted over the past few years.

Data Analytics

Track Email Click Through Rates and Responses

We get questions all the time about email responses vs email click throughs – which should you track and measure? The answer is both are helpful.

Sales Strategy

It’s Q2 – Where Is Your Sales Pipeline?

To end the year strong, deals need to already be in your sales pipeline by Q2, otherwise you’re just playing catch up. Read more on the prospecting cycle.

Sales Strategy

Meeting Sales Goals — Are We There Yet?

It’s mid-point in the year. Are you on track to hit your sales goals? Summer’s the time to lay the groundwork for a strong September sales pipeline.

ML Culture

Telecommuting — Why It Works

Is there a way to make telecommuting a win-win? We at MarketLauncher believe there is. In fact, we’ve built our business on the very idea.

ML Culture

The Importance of Company Core Values

Your company’s core values can directly impact your success. On the blog we share how MarketLauncher’s core values have shaped decisions for over a decade.

B2B Prospecting

Re-Engagement Strategy: Close More Sales

Companies often lack a re-engagement strategy. But if you don’t pay attention to leads in the middle of the funnel, competitors will steal them away.

Sales Strategy

A Predictable Model for Forecasting Revenue

Revenue forecasting is a critical part of any growth strategy. Here’s what to measure to build a model that more predictably forecasts new sales revenue.