The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (13)

All Blog Posts

How to Build an Effective B2B Account Based Marketing Strategy

B2B account based marketing is one of the best ways to generate qualified sales leads and close sales deals faster. Here we let you in on why.

Sales Strategy

4 Common Gaps that Can Derail Your Sales Development Plans

MarketLauncher is the missing link between your marketing and sales activity.

Why Email Marketing is (kinda) Like Football

Building the right audience is an important part of email marketing. Putting good content in front of the wrong people is often the cause of poor results.

Account Based Marketing

Why Account Based Marketing Generates More Sales Leads

When it comes to B2B prospecting for a complex sale, Account Based Marketing is an approach that can get you in front of the right prospects.

B2B Prospecting

The One That Didn't Get Away: Prospect Outreach Creates Closed Sales

Ever been stood up in a sales meeting? Don’t assume your prospect isn’t interested. CEO Lara Triozzi explains on the blog.

Sales Strategy

How to Increase Your Sales Pipeline

Your company is generating leads, but now what? Learn how to move leads further into your sales pipeline on our blog.

B2B Prospecting

15 years of B2B prospecting & lead development

As MarketLauncher celebrates 15 years of B2B prospecting and lead development success, CEO and founder Lara Triozzi looks back on the company’s growth.