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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (13)
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Why Email Marketing is (kinda) Like Football

Why Email Marketing is (kinda) Like Football
Building the right audience is an important part of email marketing. Putting good content in front of the wrong people is often the cause of poor results.
Why Account Based Marketing Generates More Sales Leads
Account Based Marketing

Why Account Based Marketing Generates More Sales Leads
When it comes to B2B prospecting for a complex sale, Account Based Marketing is an approach that can get you in front of the right prospects.
The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
B2B Prospecting

The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
Ever been stood up in a sales meeting? Don’t assume your prospect isn’t interested. CEO Lara Triozzi explains on the blog.
How to Increase Your Sales Pipeline
Sales Strategy

How to Increase Your Sales Pipeline
Your company is generating leads, but now what? Learn how to move leads further into your sales pipeline on our blog.
15 years of B2B prospecting & lead development
B2B Prospecting

15 years of B2B prospecting & lead development
As MarketLauncher celebrates 15 years of B2B prospecting and lead development success, CEO and founder Lara Triozzi looks back on the company’s growth.
9 Sales Development Strategies
B2B Prospecting

9 Sales Development Strategies
Generating sales development activity is laborious. Follow these sales development strategies to become more effective.
The One-Way Dialogue in Outreach Marketing
B2B Prospecting

The One-Way Dialogue in Outreach Marketing
Even if you think your outreach marketing is ineffective, a consistent one-way dialogue can result in a closed sale. Learn more on the blog.
Five Tips for Successful Lead Generation Campaigns
B2B Prospecting

Five Tips for Successful Lead Generation Campaigns
We dive into our top five tips for an effective lead generation campaign, based on our own success at MarketLauncher. More on the blog.
The Evolution of B2B Prospecting
B2B Prospecting

The Evolution of B2B Prospecting
B2B prospecting tools and methods are evolving rapidly and won’t slow down anytime soon. Here’s how ML has adapted over the past few years.
Track Email Click Through Rates and Responses
Data Analytics

Track Email Click Through Rates and Responses
We get questions all the time about email responses vs email click throughs – which should you track and measure? The answer is both are helpful.

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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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