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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts
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All Blog Posts

ML Achiever: Peter DeBartolo - Data Manager
Having lived in NY City, Italy, Chicago, and Lakewood, CO in the past two years, Peter is an excellent example of the success of ML’s work-from-anywhere culture.
A New Approach to Outbound Sales – Four Tips
ML is on the front lines of B2B outbound sales and among the first to know when techniques are less effective and need to be reassessed.
Podcast: Are You Generating the Right Quantity ... and Quality ... of Leads?
Using relevant messaging early on to become more strategic, targeted, intelligent, and successfully converting conversations to booked meetings.
ML Achiever – Joanne Strobert, Sr. Sales Development Specialist and Executive Interviewer
ML Achiever Joanne Strobert is the genuine article. Find out more about how Joanne makes an excellent addition to the MarketLauncher Team.
Intelligent Outbound Sales
To sell effectively, you need an intelligent outbound sales approach.
NEW REPORT: Market Trends Affecting Revenue Growth and How Industry Leaders Are Responding
Involve the C-suite Early to Shorten Complex Sales Cycles
Market trends across most industries are impacting sales. One of these is the heightened involvement of the C-suite in buying decisions.
It’s All for One and One for All at MarketLauncher
We interviewed 3 ML managers from our Specialist team to find out how they use communication and collaboration to create the best work experience possible.
Emerging Trends Impacting Executive-Level Appointment Setting
In this post, we'll cover how to protect against the rising trend of meeting cancellations and no-shows from executives.
ML Achiever: Terri-Lynne Anderson, Sales Manager and Writer
Terri-Lynne is infectious in the best of ways. She loves people, and that shines through in everything she does.