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Blog

The Art and Science of Revenue Growth Blog

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts
ML Achiever: Stephanie Kargel, Director of Employee Success
This month's ML achiever is none other than Stephanie Kargel, Director Employee Success! Learn more about Stephanie and her contributions to the team.
How to Engage C-suite Decision-Makers for More Meetings with Qualified Prospects
Is your current strategy for engaging with the C-suite sinking? Learn our practiced and proven tips on how to reach and engage C-level executives.
Two Tips to Set You Up for B2B Sales Success in 2023
While enjoying the cooler weather and the fall colors, we have two recommendations for your sales planning. Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.
How ML’s People Impact Our Growth and Success
At our annual planning sessions, we discussed our company strengths. At ML, we have many significant assets like our clients and FANS. But one in particular stands out from the rest… our people.  
Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness
An Account Based Marketing strategy identifies the firmographic characteristics of your ideal customers, and uses this information to identify a ‘total addressable market’ (TAM).
The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy in 2022
Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession. 
ML Achiever: Allison Nakagawa, Senior Data Manager
Allison studies patterns and trends … as a Senior Data Manager and in her outdoor pursuits … to solve problems and find the best path forward. 
Remote Work Is More Than Just WFH
The workplace has changed a lot in the last couple of years. And businesses have had to respond to all that change.
What To Do If You’re Behind On Your Sales Goals
When it comes to achieving your sales goals, you should be thinking 8 months to 1 year ahead. Here are a few ways you can make sure you don't fall behind again next year.
How to Measure Your Sales Conversion Rate
Wondering if your sales lead efforts are paying off? In this blog, we outline the components you should measure to determine your lead to sale conversion rate.