The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts

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ML Achiever: Terri-Lynne Anderson, Sales Manager and Writer

ML Achiever: Terri-Lynne Anderson, Sales Manager and Writer

Terri-Lynne Anderson is infectious in the best of ways. TLA loves people, and that shines through in everything she does. Her friendliness translates across phone lines and in her emails and texts.

Three Tips to Determine Your Total Addressable Market

Audience Development

B2B Prospecting

Three Tips to Determine Your Total Addressable Market

Are you targeting the right accounts? In this post, we'll cover how to determine total addressable market to ensure you're talking to the right people.

Build a Strong Outbound Marketing Strategy to Find & Convert More Leads

Audience Development

Outbound Marketing

Build a Strong Outbound Marketing Strategy to Find & Convert More Leads

Develop an outbound marketing strategy to proactively get in front of your potential buyers and nurture them through the sales pipeline.

Tales from the Frontier: Making Remote Work

Tales from the Frontier: Making Remote Work

ML is a pioneer in remote work. Our team has been 100% remote-based for over twenty years. In that time, we have become really good at it.

Turn Outbound Sales and Marketing into a Revenue Generation Advantage

Lead Generation

B2B Prospecting

Turn Outbound Sales and Marketing into a Revenue Generation Advantage

In December, many companies are looking ahead and deciding where best to focus their sales and marketing efforts for the coming year.

We Challenged Our Data Managers to Improve Reporting for Clients. Here’s What Happened.

We Challenged Our Data Managers to Improve Reporting for Clients. Here’s What Happened.

To ensure the highest quality of service to our growing client base, ML's Leadership gave our VP of Operations the green light to expand her team.

ML Achiever: Stephanie Kargel, Director of Employee Success

ML Achiever: Stephanie Kargel, Director of Employee Success

This month's ML achiever is none other than Stephanie Kargel, Director Employee Success! Learn more about Stephanie and her contributions to the team.

How to Engage the C-suite for More Meetings with Decision-Makers

B2B Prospecting

How to Engage the C-suite for More Meetings with Decision-Makers

Is your current strategy for engaging the C-suite sinking? Learn our practiced and proven tips on how to reach and engage C-level executives.

Two Tips to Set You Up for B2B Sales Success in 2023

Two Tips to Set You Up for B2B Sales Success in 2023

While enjoying the cooler weather and the fall colors, we have two recommendations for your sales planning. Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.

How ML’s People Impact Our Growth and Success

How ML’s People Impact Our Growth and Success

At our annual planning sessions, we discussed our company strengths. At ML, we have many significant assets like our clients and FANS. But one in particular stands out from the rest… our people.

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