While enjoying the cooler weather and the fall colors, we have two recommendations for your sales planning. Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.
At our annual planning sessions, we discussed our company strengths. At ML, we have many significant assets like our clients and FANS. But one in particular stands out from the rest… our people.
An Account Based Marketing strategy identifies the firmographic characteristics of your ideal customers, and uses this information to identify a ‘total addressable market’ (TAM).