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Blog

The Art and Science of Revenue Growth Blog

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts
Tales from the Frontier: Making Remote Work
ML is a pioneer in remote work. Our team has been 100% remote-based for over twenty years. In that time, we have become really good at it.
Turn Outbound Sales and Marketing into a Revenue Generation Advantage
In December, many companies are looking ahead and deciding where best to focus their sales and marketing efforts for the coming year.
We Challenged Our Data Managers to Improve Reporting for Clients. Here’s What Happened.
To ensure the highest quality of service to our growing client base, ML's Leadership gave our VP of Operations the green light to expand her team.
ML Achiever: Stephanie Kargel, Director of Employee Success
This month's ML achiever is none other than Stephanie Kargel, Director Employee Success! Learn more about Stephanie and her contributions to the team.
How to Engage C-suite Decision-Makers for More Meetings with Qualified Prospects
Is your current strategy for engaging with the C-suite sinking? Learn our practiced and proven tips on how to reach and engage C-level executives.
Two Tips to Set You Up for B2B Sales Success in 2023
While enjoying the cooler weather and the fall colors, we have two recommendations for your sales planning. Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.
How ML’s People Impact Our Growth and Success
At our annual planning sessions, we discussed our company strengths. At ML, we have many significant assets like our clients and FANS. But one in particular stands out from the rest… our people.  
Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness
An Account Based Marketing strategy identifies the firmographic characteristics of your ideal customers, and uses this information to identify a ‘total addressable market’ (TAM).
The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy in 2022
Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession. 
ML Achiever: Allison Nakagawa, Senior Data Manager
Allison studies patterns and trends … as a Senior Data Manager and in her outdoor pursuits … to solve problems and find the best path forward.