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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (4)
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How Our Commitment to Our Team Protects Against “The Great Resignation”
In the era of “The Great Resignation,” one of the most important things leadership can do is create a more employee-centric organization.
How Partnering with MMIT Helped Us Achieve Client Success
Read the case study to learn how MMIT’s Reach and Directory of Health Plans solutions helped contribute to our client’s success.   
Strategic Outbound Marketing Strategy: 3 Tips for Successful Outreach
What role does multi-touch, multi-channel outreach, and engagement play in an outbound marketing strategy?
Rules of Engagement Between Inside and Outside Sales
Whether your organization includes both inside and outside sales teams, there are sales rules of engagement to follow in order to align goals and strategy.
How Email Messaging, Phone Scripts, and Great Content Enable B2B Prospecting
How carefully crafted messaging strategies catch the attention of the C-suite and senior executives.
ML 2022: Growing by LEAPs and Bounds!
ML's executive team came together for our annual look back / look forward strategy sessions. In those sessions, we practiced what we preach.
The Enterprise Sales Process: 5 Steps for Closing Complex Sales
The enterprise sales process is a loop, and continuous dedication is required to meet client expectations. Here are 5 steps to close complex sales.
Build a Prospect List of Qualified Leads Through Personalized Outreach
Having devoted my entire career to B2B prospecting, I can tell you that taking the time to validate leads pays off in several ways including...
ML Achiever: Stephen Kirkpatrick, Senior Sales Content Manager
We are happy to announce our next ML Achiever is none other than Stephen Kirkpatrick! In this month's post, Stephen shares the secret to his success.
ML’s Client Service Team: Setting Our Clients on the Path to Success
In this month's blog we feature some of the members of our Client Services Team who are the face of ML to our clients and drive strategy for each program.