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The Art and Science of Revenue Growth Blog

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts
Podcast: Prospecting & Selling into the C-Suite
ML's CEO, Lara Triozzi, shares her experience and some tips and tricks on how to successfully sell to the c-suite in this "Agency Unfiltered" episode hosted by Kevin Dunn. 
ML Achiever: Kelly Lane, Sales Training Manager/Senior Sales Specialist
Persistent patience and active listening are the key talents Kelly Lane uses to support her family, her clients, and her community. Kelly describes herself as a helper who takes advantage of every opportunity to give back and says that it “feels good to do good”.  
Include the Voice of Your Customer in Your 2022 Planning
Three tips for conducting client quality assessments that will best support your 2022 planning.
The Rise of the Remote Worker
It wasn’t that long ago that the typical work environment centered around a corporate office. The majority of employees came together, physically, pretty much every workday.
Top 5 Reasons for Listening to the Voice of Your Customer
There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.
ML Ramping Up Vertical Expertise to Meet Rise in Demand
ML is seeing a significant rise in demand from several industry sectors and we are ramping up our in-house expertise to help our clients capitalize on the increased opportunity.
Communication and Collaboration
Sales and marketing alignment is a fundamental component of Account Based Selling (ABS). ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?
ML Achiever: Michelle Haarde, Vice President of Client Services
As a mother of three kids and two dogs, and manager of three team members and multiple clients in her role as Vice President of Client Services, she has to be. 
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...
Happy 20th Anniversary to MarketLauncher! We’ve come a long way baby.
It is hard to believe it’s been 20 years since ML “opened” its virtual doors. A lot has changed since May of 2001 but it’s also amazing how much has stayed the same.