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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (4)
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All Blog Posts

Strategic Outbound Marketing Strategy: 3 Tips for Successful Outreach
What role does multi-touch, multi-channel outreach, and engagement play in an outbound marketing strategy?
Rules of Engagement Between Inside and Outside Sales
Whether your organization includes both inside and outside sales teams, there are sales rules of engagement to follow in order to align goals and strategy.
How Email Messaging, Phone Scripts, and Great Content Enable B2B Prospecting
How carefully crafted messaging strategies catch the attention of the C-suite and senior executives.
ML 2022: Growing by LEAPs and Bounds!
ML's executive team came together for our annual look back / look forward strategy sessions. In those sessions, we practiced what we preach.
The Enterprise Sales Process: 5 Steps for Closing Complex Sales
The enterprise sales process is a loop, and continuous dedication is required to meet client expectations. Here are 5 steps to close complex sales.
Build a Prospect List of Qualified Leads Through Personalized Outreach
Having devoted my entire career to B2B prospecting, I can tell you that taking the time to validate leads pays off in several ways including...
ML Achiever: Stephen Kirkpatrick, Senior Sales Content Manager
We are happy to announce our next ML Achiever is none other than Stephen Kirkpatrick! In this month's post, Stephen shares the secret to his success.
ML’s Client Service Team: Setting Our Clients on the Path to Success
In this month's blog we feature some of the members of our Client Services Team who are the face of ML to our clients and drive strategy for each program.
The People Behind the Scenes: Setting us up for Success
This month, we focus on team members who work behind the scenes and have been instrumental in our 20-year success.
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
A win/loss analysis program is an essential part of any sales strategy. Here is your guide to conducting a Win/Loss analysis in-house.