The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (4)

All Blog Posts

How ML’s People Impact Our Growth and Success

At our annual planning sessions, we discussed our company's strengths. At ML, we have many but one in particular that stands out… our people.

Lead Generation

Account Based Marketing

Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

Account based sales and marketing together align your teams to help ensure that strategies are implemented effectively and efficiently.

Marketing

The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy

Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession.

ML Culture

ML Achiever

ML Achiever: Allison Nakagawa, Senior Data Manager

Allison studies patterns and trends … as a Senior Data Manager and in her outdoor pursuits … to solve problems and find the best path forward.

ML Culture

Remote Work Is More Than Just WFH

The workplace has changed a lot in the last couple of years. And businesses have had to respond to all that change.

Sales Strategy

What To Do If You’re Behind On Your Sales Goals

When it comes to achieving your sales goals, you should be thinking 8 months to 1 year ahead. Here are a few tips if you're behind on your sales goals.

Data Analytics

How to Measure Your Sales Conversion Rate

Are your sales lead efforts paying off? In this blog, we outline the components you should measure to determine your lead to sales conversion rate.

Data Analytics

Strategic Outbound Marketing Strategy: Data Analysis and Reporting

If you're asking yourself, how can data analytics improve marketing strategy, you're in the right place. Here are five valuable lessons we've learned.