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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (3)
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How ML’s People Impact Our Growth and Success
At our annual planning sessions, we discussed our company's strengths. At ML, we have many but one in particular that stands out… our people.  
Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness
Account based sales and marketing together align your teams to help ensure that strategies are implemented effectively and efficiently.
The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy
Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession. 
ML Achiever: Allison Nakagawa, Senior Data Manager
Allison studies patterns and trends … as a Senior Data Manager and in her outdoor pursuits … to solve problems and find the best path forward. 
Remote Work Is More Than Just WFH
The workplace has changed a lot in the last couple of years. And businesses have had to respond to all that change.
What To Do If You’re Behind On Your Sales Goals
When it comes to achieving your sales goals, you should be thinking 8 months to 1 year ahead. Here are a few tips if you're behind on your sales goals.
How to Measure Your Sales Conversion Rate
Are your sales lead efforts paying off? In this blog, we outline the components you should measure to determine your lead to sales conversion rate.
Strategic Outbound Marketing Strategy: Data Analysis and Reporting
If you're asking yourself, how can data analytics improve marketing strategy, you're in the right place. Here are five valuable lessons we've learned.
How to Build a Successful Sales Outreach Strategy that Yields Results
As buyer behavior shifts, so too should your b2b outreach strategy. Here’s what companies need to know about B2B prospecting to close more deals.
ML Achiever: Heidi Hacker, Senior Sales Development Specialist
This month our ML Achiever is Senior Sales Development Specialist, Heidi Hacker. Learn more about Heidi's role, career path and experience at ML.