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The Art and Science of Revenue Growth Blog

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts
How Email Messaging, Phone Scripts, and Great Content Enable B2B Prospecting
Carefully craft your messaging strategy when B2B prospecting. Here is how you can catch the attention of the c-suite and senior executives using outbound strategies that work.
ML 2022: Growing by LEAPs and Bounds!
At the end of 2021, ML's executive team came together for our annual look back / look forward strategy sessions. In those sessions, we practiced what we preach to our clients:  
The Enterprise Sales Process: 5 Steps for Closing Complex Sales
Enterprise sales is a loop, and continuous dedication is required to meet client expectations. Here are 5 steps to close a complex sale in 2023.
Build a B2B Prospect List of Qualified Leads Through Personalized Outreach
Having devoted my entire career to B2B prospecting, I can tell you that taking the time to validate a carefully curated audience of the right prospects organically pays off in several ways including:
ML Achiever: Stephen Kirkpatrick, Sales Content Manager
We are happy to announce our next ML Achiever is none other than Stephen Kirkpatrick! In this month's post, Stephen shares the secret to his success.
ML’s Client Service Team: Setting Our Clients on the Path to Success
In this month's blog we feature some of the members of our Client Services Team who are the face of ML to our clients and drive strategy for each program.
The People Behind the Scenes: Setting us up for Success
This month, we focus on team members who work behind the scenes and have been instrumental in our 20-year success.
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
A win/loss analysis program is an essential part of any sales strategy, especially if you are a B2B company and your sales process is complex. Here is your guide to conducting a Win/Loss analysis in-house.
What’s the Secret to ML’s 20 Year Success? Our People.
In this week's post, four ML team members share why they chose to work at MarketLauncher, their experience, advice, and more.
5 Examples of How Market Research Can Support Your Market Expansion Goals
Your market research program must be intentional to be effective. Here are five examples of companies effectively breaking into new markets with the help of market research firms.