Indepth understanding of their unique points of view can:
“ML’s Voice of the Customer services provide an opportunity for you to understand what is most important to your clients and ensure that your business is providing real value. Customer insights will validate your assumptions and help you focus on those areas of most benefit and the most profitable.
"CQAs can also provide value to your clients and improve their satisfaction. Incorporating validated needs and wants into your planning will result in an improved product or service that better supports their businesses.”