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ML Service

Voice of the Customer

Gain an in-depth understanding of your clients’ points of view

You Can Never Know Too Much About Your Clients

Indepth understanding of their unique points of view can:

  1. Improve retention and minimize churn.
  2. Influence your go-to-market strategy.
  3. Impact your product or service roadmap.
  4. Give you greater insight into the competitive landscape.
  5. Help you identify new revenue streams.
Anna
Anna
“We selected MarketLauncher to conduct our ongoing assessment surveys because of the way they approached the strategy; they really worked to understand our business and what we’re trying to accomplish. The MarketLauncher program has given us qualitative information that we can use to understand both sides; our losses and wins, how our constituents are thinking, what’s on their minds in their own words. That’s valuable data for us.” ​
Product Market Manager, ERP Software​

Michelle Haarde
Michelle Haarde
Vice President of Client Services
Joined ML in April 2012

“ML’s Voice of the Customer services provide an opportunity for you to understand what is most important to your clients and ensure that your business is providing real value. Customer insights will validate your assumptions and help you focus on those areas of most benefit and the most profitable.​​

"CQAs can also provide value to your clients and improve their satisfaction. Incorporating validated needs and wants into your planning will result in an improved product or service that better supports their businesses.” ​​​​

Additional Resources
Most MarketLauncher programs include the full scope of our B2B Prospecting and Lead Generation Services combined with Lead Development and Appointment Setting.
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
A win/loss analysis program is an essential part of any sales strategy, especially if you are a B2B company and your sales process is complex. Here is your guide to conducting a Win/Loss analysis in-house.
Top 5 Reasons for Listening to the Voice of Your Customer
Top 5 Reasons for Listening to the Voice of Your Customer
There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.
Include the Voice of Your Customer in Your 2022 Planning
Include the Voice of Your Customer in Your 2022 Planning
Three tips for conducting client quality assessments that will best support your 2022 planning.

Ready to work together?

ML provides expertise across the full spectrum of B2B sales and marketing strategies to introduce your offering to the right buyers.