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About

Accelerating Growth Virtually Anywhere

Established in 2001, MarketLauncher provides strategic outbound services that help you grow revenue by getting you in front of the right buyers faster.

Founded in 2001

ML has been a trusted sales development source for over 20 years, helping B2B companies worldwide with complex sales get in front of the right decision-makers and grow revenue faster. We do this by employing strategic outbound tactics that engage senior-level and C-suite executives to cultivate interest, build trust, prequalify sales-ready leads, and book meetings.

Our strategic outbound approach helps establish a predictable model for building sales pipeline. Our seasoned professionals work with your internal resources to identify and confirm your target market, begin a dialogue, collect market intel, and advance prospects to the next stage of the sales process when need, interest and timing are aligned.

Lara and Mary
Lara and Mary
Group photo of Dyan, Lara, and Stephanie

ML Accelerates Revenue Growth

Our team of seasoned sales and marketing professionals has a proven track record helping clients achieve growth by moving more opportunities into their sales pipeline.

Our specialists are experienced and comfortable engaging the C-suite and senior executives in complex sales situations.

Stephanie Kargel
If you look at the bios of our team members, you'll see the level of sales and marketing expertise we attract. The caliber of our existing team actually makes my recruiting and employee success role easier
Stephanie Kargel, Director of Employee Success, Joined ML in April 2003
Group photo of Dyan, Lara, and Stephanie
Mary White
Mary White
Chief Operating Officer
Joined ML in January 2005

We built the ML team to meet the needs of our clients who require a more strategic approach to outbound efforts. Our seasoned specialists know how to engage with executive-level decision-makers and move them through the lead funnel to develop them into sales ready meetings for our clients. 

"The top three reasons we attract "A" level talent are: our 100% remote workforce, the flexibility to set their own work schedules, and the ability to apply the skills developed during long and successful sales and marketing careers. We hear this consistently during the recruiting process. And, these are also three of the main reasons why our people stay with ML for many years.” 

 

Data Analysis and Reporting is Critical to Success​

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The ML Operations team provides data analysis and reporting as a core element of every account program. Our Market Research and Sales Development Specialists capture intel throughout the project which allows us to quickly see what is working and what is not, and whether a pivot in approach is required to achieve better outcomes.
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Every ML client receives real-time access to a personalized, private, and secure HubSpot dashboard. The dashboard provides visibility into all outreach activities and the data collected by the team. ​
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We can see which buyers are engaging, what they are reacting to, how the messaging and content are performing, and which talking points are most likely to lead to a qualified sales appointment. We can also look at this data segmented by various cohorts, including industry sectors and specific types of buyers. ​
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We provide monthly diagnostic reports with analysis of KPIs and critical insights. This data rolls up into a comprehensive market assessment report presented every six months with actionable recommendations.​
Erin Studstill
My team of data experts is highly skilled at developing the right audience of potential buyers and spotting trends that influence sales strategies.
Erin Studstill, Vice President of Operations and Technology

Executive Team

Our clients value trust and are looking for us to be clear, consistent and truthful. ML’s Executive Team is focused on ensuring we deliver.
Marketlauncher team member
Chief Operating Officer
Marketlauncher team member
Vice President of Business Development
Marketlauncher team member
Vice President of Client Services
Marketlauncher team member
Vice President of Operations and Technology
Marketlauncher team member
Director of Employee Success
“We value the quality of the individuals we work with at MarketLauncher and their communication skills. They are very flexible and when we get together we roll up our sleeves and get things done.”
CEO, Behavior & Change Management Consulting Firm

“MarketLauncher exceeded my expectations, exceeded all goals and did so in support of a very complex hospital genetic testing software sale. Appointments led to opportunities which led to new contracts.”
SVP Business Development, SaaS Platform

"MarketLauncher is very strategic in their approach to evaluating the total addressable market for our partner programs."
Sr. Channel Marketing Manager, Enterprise Software