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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (10)
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HubSpot Strategies for Sales and Marketing Alignment
Sales Strategy

HubSpot Strategies for Sales and Marketing Alignment
For companies with a complex sale, sales development is tough. Learn how to build a winning strategy to achieve sales and marketing alignment.
Meeting Sales Goals: Time to Evaluate Your Mid-Year Progress
Sales Strategy

Meeting Sales Goals: Time to Evaluate Your Mid-Year Progress
Summer is the best time to ramp up your efforts to lay the groundwork for a strong Q4. Get back on track and blow your sales goals out of the water.
Operation Front Row Seat
ML Culture

Operation Front Row Seat
In a virtual work environment, it's important to us that our clients know what's going on with their campaign from start to finish.
How to Build an Effective B2B Account Based Marketing Strategy
Account Based Marketing

How to Build an Effective B2B Account Based Marketing Strategy
B2B account based marketing is one of the best ways to generate qualified sales leads and close sales deals faster. Here we let you in on why.
4 Common Gaps that Can Derail Your Sales Development Plans
Sales Strategy

4 Common Gaps that Can Derail Your Sales Development Plans
MarketLauncher is the missing link between your marketing and sales activity.
Why Email Marketing is (kinda) Like Football

Why Email Marketing is (kinda) Like Football
Building the right audience is an important part of email marketing. Putting good content in front of the wrong people is often the cause of poor results.
Why Account Based Marketing Generates More Sales Leads
Account Based Marketing

Why Account Based Marketing Generates More Sales Leads
When it comes to B2B prospecting for a complex sale, Account Based Marketing is an approach that can get you in front of the right prospects.
The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
B2B Prospecting

The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
Ever been stood up in a sales meeting? Don’t assume your prospect isn’t interested. CEO Lara Triozzi explains on the blog.
How to Increase Your Sales Pipeline
Sales Strategy

How to Increase Your Sales Pipeline
Your company is generating leads, but now what? Learn how to move leads further into your sales pipeline on our blog.
15 years of B2B prospecting & lead development
B2B Prospecting

15 years of B2B prospecting & lead development
As MarketLauncher celebrates 15 years of B2B prospecting and lead development success, CEO and founder Lara Triozzi looks back on the company’s growth.

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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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