The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (10)

All Blog Posts

A Look at the Data: COVID-19's Impact on Sales Development

In the wake of the COVID-19 crisis, sales executives across every industry had to make quick and critical strategy decisions.

B2B Prospecting

Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling

Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”

Sales Strategy

How to Lead a Successful Virtual Sales Meeting [Video]

MarketLauncher's Direct of Business Development, Dyan Klein, shares 3 tips for leading a successful sales meeting from anywhere.

ML Culture

Remote Workforce Playbook: Lead Your Team From Virtually Anywhere

This playbook is our guide to leading a remote workforce from anywhere, no matter the circumstances.

Lead Generation

Webinar: What To Do When Unforeseen Events Affect Your Lead Pipeline

If your sales pipeline has been impacted by the recent global healthcare crisis, this webinar will help you develop a last-minute lead generation strategy.

Audience Development

ML Expert's 3 Quick Tips: HubSpot Sales Enablement with Stephanie Kargel

Seasoned sales specialist Stephanie Kargel shares how she uses HubSpot's sales enablement tools to sell better and streamline her process.

Data-driven Selling

3 Essential HubSpot Sales Enablement Capabilities to Empower Your Team

HubSpot's Sales Hub can empower your team to sell better and faster. Consider these 3 essential capabilities to propel your sales enablement strategy.

B2B Prospecting

ML Becomes a HubSpot Certified Platinum Partner & Databox Premier Partner

We’re thrilled to start the new year as a HubSpot Certified Platinum Partner and Databox Premier Partner.

Lessons Learned from Booking 1000 Complex Sales Appointments This Year

Appointment Setting

Sales Strategy

Lessons Learned from Booking 1000 Complex Sales Appointments This Year

As we reflect on another great year, we’ve compiled our top lessons learned from booking 1K sales appointments using a predictable model for sales success.