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The Art and Science of B2B Prospecting
Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (8)
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ML Culture
ML Achiever
ML Achiever: Michelle Haarde, Sr. Vice President of Account Strategy
As a mother of 3 kids and 2 dogs, and manager of 3 team members and multiple clients in her role as Vice President of Account Strategy, she has to be.
Lead Generation
Sales Strategy
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...
ML Culture
Happy 20th Anniversary to MarketLauncher! We’ve come a long way baby.
It is hard to believe it’s been 20 years since ML “opened” its virtual doors. A lot has changed but it’s also amazing how much has stayed the same.
B2B Prospecting
Sales Strategy
Tearing Down Corporate Silos to Create Alignment That Drives Revenue
Did you know that having an aligned sales and marketing team can directly impact your sales efforts and improve your revenue generation success?
Sales Strategy
Take An Account Based Selling Approach to Growing Your Revenue
An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach.
ML Culture
ML Achiever
ML Achiever: Theresa Applegate, Technology Manager
Continuous Improvement. This is something Theresa Applegate is committed to in her personal life as well as her role with MarketLauncher.
Data-driven Selling
Data Analytics
Account Based Selling
Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.
ML Culture
When Business Gets Unpredictable, Bring Your “A” Game
This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to
Sales Strategy
The Diamond Approach: 4 Cornerstones to Build a Healthy Sales Pipeline
A healthy sales pipeline is built upon these 4 elements. Here’s how you can establish a sales infrastructure that will give your team a cutting edge.
Account Based Marketing
Nurturing Your Clients and Contacts to Drive New Revenue
As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective
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How Market Opportunity Analysis & Assessments Benefit Your Business
B2B Lead Development for Corporate Finance Executives and Buyers
C-Suite and Executive Decision Makers
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