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Why ML
Blog
The Art and Science of B2B Prospecting
Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (9)
All Blog Posts
Account Based Marketing
Sales Strategy
Building Trust Through Account Based Selling (ABS)
Building trust is now even more important as businesses try to recover from the impact that COVID-19 has had on their business.
ML Culture
New Promotions Position ML for Continued Growth in the New Year
MarketLauncher is excited to announce the promotion of three long term employees- Michelle Haarde, Erin Studstill and Terri-Lynne Anderson.
Data-driven Selling
Riding Out COVID-19: Applying Strategic Outbound Sales & Digital Strategies
The global pandemic’s impact on revenue generation efforts is beginning to move back to pre-COVID-19 numbers.
Sales Strategy
Adapt and Thrive by Pivoting Your Approach in Complex Sales
For B2B companies with a complex sale who had to pivot during COVID-19, this blog covers how to use market research to test new markets.
ML Culture
ML Achiever
ML Achiever: Teresa Block, Market Research Manager
Market Research Manager, Teresa Block, answers a few questions on how she leads the MRS team in their outbound sales efforts.
Account Based Marketing
4 Ways Strategic Outbound Can Power Up Your ABM Strategy
An account based marketing strategy with Strategic Outbound allows you to connect with valuable accounts and deliver a consistent buying experience.
Data-driven Selling
Data Analytics
ML Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox
MarketLauncher turned to Databox when we needed a better way to keep our goals front and center while reporting progress to clients.
Data-driven Selling
A Look at the Data: COVID-19's Impact on Sales Development
In the wake of the COVID-19 crisis, sales executives across every industry had to make quick and critical strategy decisions.
B2B Prospecting
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling
Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”
Sales Strategy
How to Lead a Successful Virtual Sales Meeting [Video]
MarketLauncher's Direct of Business Development, Dyan Klein, shares 3 tips for leading a successful sales meeting from anywhere.
Featured
How Market Opportunity Analysis & Assessments Benefit Your Business
B2B Lead Development for Corporate Finance Executives and Buyers
C-Suite and Executive Decision Makers
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