The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (9)

All Blog Posts

4 Ways Strategic Outbound Can Power Up Your ABM Strategy

An account based marketing strategy with Strategic Outbound allows you to connect with valuable accounts and deliver a consistent buying experience.

ML Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox

Data-driven Selling

Data Analytics

ML Cuts Reporting Costs in Half & Improves Goal Achievement by 17% with Databox

MarketLauncher turned to Databox when we needed a better way to keep our goals front and center while reporting progress to clients.

Data-driven Selling

A Look at the Data: COVID-19's Impact on Sales Development

In the wake of the COVID-19 crisis, sales executives across every industry had to make quick and critical strategy decisions.

B2B Prospecting

Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling

Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”

Sales Strategy

How to Lead a Successful Virtual Sales Meeting [Video]

MarketLauncher's Direct of Business Development, Dyan Klein, shares 3 tips for leading a successful sales meeting from anywhere.

ML Culture

Remote Workforce Playbook: Lead Your Team From Virtually Anywhere

This playbook is our guide to leading a remote workforce from anywhere, no matter the circumstances.

Lead Generation

Webinar: What To Do When Unforeseen Events Affect Your Lead Pipeline

If your sales pipeline has been impacted by the recent global healthcare crisis, this webinar will help you develop a last-minute lead generation strategy.

Audience Development

ML Expert's 3 Quick Tips: HubSpot Sales Enablement with Stephanie Kargel

Seasoned sales specialist Stephanie Kargel shares how she uses HubSpot's sales enablement tools to sell better and streamline her process.

Data-driven Selling

3 Essential HubSpot Sales Enablement Capabilities to Empower Your Team

HubSpot's Sales Hub can empower your team to sell better and faster. Consider these 3 essential capabilities to propel your sales enablement strategy.