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The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (4)

All Blog Posts

Sales Enablement Automation: How Much Is Too Much?
A key element of sales enablement automation is behavior-driven email, but sometimes it can actually add more friction to the buying experience.
Overcome the Summer Slump & Build Your Target Audience
The summer slump won't get you down if you take the next few months to build out your target audience of qualified decision-makers.
Building a Qualified Sales Pipeline for PE Funded Firms
Firms funded by private equity need rock-solid market data to make strategic decisions, rapidly build a qualified sales pipeline and achieve market penetration. Learn how MarketLauncher’s strategy can help you get there.
From Marketing to Sales: How to Make the Transition and Close the Deal
The transition from marketing to sales isn’t easy, which is why MarketLauncher has put together 4 tips for moving your marketing leads down the sales pipeline.
Why Q4 Sales Planning Makes for a Strong 2019
Want to make 2019 your best sales year yet? If you have a long sales cycle, make Q4 sales planning your top priority, and see the results.
How to Build an Effective B2B Account Based Marketing Strategy
B2B account based marketing is one of the best ways to generate qualified sales leads and close sales deals faster. Here we let you in on why.
4 Common Gaps that Can Derail Your Sales Development Plans
MarketLauncher is the missing link between your marketing and sales activity.
Why Email Marketing is (kinda) Like Football
Building the right audience is an important part of email marketing. Putting good content in front of the wrong people is often the cause of poor results.
Why Account Based Marketing Generates More Sales Leads
When it comes to B2B prospecting for a complex sale, Account Based Marketing is an approach that can get you in front of the right prospects at the right time.
The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
Ever been stood up in a sales meeting? Don’t assume your prospect isn’t interested. CEO Lara Triozzi explains on the blog.