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The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (4)
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Take An Account Based Selling Approach to Growing Your Revenue
Sales Strategy

Take An Account Based Selling Approach to Growing Your Revenue
An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach.
Data and the Art of the Pivot
Data-driven Selling
Data Analytics
Account Based Selling

Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.
When Business Gets Unpredictable, Bring Your “A” Game
ML Culture

When Business Gets Unpredictable, Bring Your “A” Game
This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to
Nurturing Your Clients and Contacts to Drive New Revenue
Account Based Marketing

Nurturing Your Clients and Contacts to Drive New Revenue
As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective
2020 Vision in 2021: New People, Promotions, Same Great Client Service
ML Culture

2020 Vision in 2021: New People, Promotions, Same Great Client Service
If there is one thing we learned in 2020, it is the importance of people. Not that we didn’t already know this.
Building Trust Through Account Based Selling (ABS)
Account Based Marketing
Sales Strategy

Building Trust Through Account Based Selling (ABS)
Building trust is now even more important as businesses try to recover from the impact that COVID-19 has had on their business.
New Promotions Position ML for Continued Growth in the New Year
ML Culture

New Promotions Position ML for Continued Growth in the New Year
MarketLauncher is excited to announce the promotion of three long term employees- Michelle Haarde, Erin Studstill and Terri-Lynne Anderson.
Riding Out COVID-19: Applying Strategic Outbound Sales & Digital Strategies
Data-driven Selling

Riding Out COVID-19: Applying Strategic Outbound Sales & Digital Strategies
The global pandemic’s impact on revenue generation efforts is beginning to move back to pre-COVID-19 numbers.
A Look at the Data: COVID-19's Impact on Sales Development
Data-driven Selling

A Look at the Data: COVID-19's Impact on Sales Development
In the wake of the COVID-19 crisis, sales executives across every industry had to make quick and critical strategy decisions.
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling
B2B Prospecting

Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling
Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”

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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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