The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (3)

All Blog Posts

Top 5 Reasons for Listening to the Voice of Your Customer

Win/Loss Analysis

Data-driven Selling

Voice of Customer

Top 5 Reasons for Listening to the Voice of Your Customer

There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.

5 Tips for Engaging the C-Suite to Create More Sales Opportunities

Lead Generation

Sales Strategy

5 Tips for Engaging the C-Suite to Create More Sales Opportunities

Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...

Sales Strategy

Take An Account Based Selling Approach to Growing Your Revenue

An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach.

Data-driven Selling

Data Analytics

Account Based Selling

Data and the Art of the Pivot

In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.

ML Culture

When Business Gets Unpredictable, Bring Your “A” Game

This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to

Account Based Marketing

Nurturing Your Clients and Contacts to Drive New Revenue

As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective