The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (3)

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Sales Strategy

Take An Account Based Selling Approach to Growing Your Revenue

An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach that closely ties the company’s value proposition to the prospect’s needs...

Data-driven Selling

Data Analytics

Data and the Art of the Pivot

In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.

ML Culture

When Business Gets Unpredictable, Bring Your “A” Game

This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to

Account Based Marketing

Nurturing Your Clients and Contacts to Drive New Revenue: 4 Best Practices

As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective

ML Culture

2020 Vision in 2021: New People, New Promotions, Same Great Client Service

If there is one thing we learned in 2020, it is the importance of people. Not that we didn’t already know this.

Building Trust Through Account Based Selling (ABS)

Account Based Marketing

Sales Strategy

Building Trust Through Account Based Selling (ABS)

Building trust is now even more important as businesses try to recover from the impact that COVID-19 has had on their business, their people and their bottom line. Applying an Account Based Selling ( ABS) strategy with our clients, helps build and maintain that trust.

ML Culture

New Promotions Position ML for Continued Growth in the New Year

MarketLauncher is excited to announce the promotion of three long term employees- Michelle Haarde, Erin Studstill and Terri-Lynne Anderson. These promotions recognize their hard work and position ML to continue to provide outstanding customer service and commitment to our clients.