<img alt="" src="https://secure.rigi9bury.com/188572.png" style="display:none;">

The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (3)
decoration

All Blog Posts

The Rise of the Remote Worker
It wasn’t that long ago that the typical work environment centered around a corporate office.
Top 5 Reasons for Listening to the Voice of Your Customer
There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...
Take An Account Based Selling Approach to Growing Your Revenue
An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach.
Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.
When Business Gets Unpredictable, Bring Your “A” Game
This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to
Nurturing Your Clients and Contacts to Drive New Revenue
As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective
2020 Vision in 2021: New People, Promotions, Same Great Client Service
If there is one thing we learned in 2020, it is the importance of people. Not that we didn’t already know this.
Building Trust Through Account Based Selling (ABS)
Building trust is now even more important as businesses try to recover from the impact that COVID-19 has had on their business.
New Promotions Position ML for Continued Growth in the New Year
MarketLauncher is excited to announce the promotion of three long term employees- Michelle Haarde, Erin Studstill and Terri-Lynne Anderson.