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The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (3)

All Blog Posts

Take An Account Based Selling Approach to Growing Your Revenue
An Account Based Selling methodology is when marketing and sales work together to pursue high value accounts with a personalized approach that closely ties the company’s value proposition to the prospect’s needs...
Data and the Art of the Pivot
In this blog, we’ll talk about the impact of data on your ABS program. When properly collected and analyzed, data can improve your selling efforts.
When Business Gets Unpredictable, Bring Your “A” Game
This year, MarketLauncher turns 20. We opened our “virtual” doors in May 2001 and set the core values for our company that we have stayed true to
Nurturing Your Clients and Contacts to Drive New Revenue: 4 Best Practices
As trailblazers in lead development, market research and prospecting services, one thing the team at ML hears regularly when speaking with prospective
2020 Vision in 2021: New People, New Promotions, Same Great Client Service
If there is one thing we learned in 2020, it is the importance of people. Not that we didn’t already know this.
Building Trust Through Account Based Selling (ABS)
Building trust is now even more important as businesses try to recover from the impact that COVID-19 has had on their business, their people and their bottom line. Applying an Account Based Selling ( ABS) strategy with our clients, helps build and maintain that trust.
New Promotions Position ML for Continued Growth in the New Year
MarketLauncher is excited to announce the promotion of three long term employees- Michelle Haarde, Erin Studstill and Terri-Lynne Anderson. These promotions recognize their hard work and position ML to continue to provide outstanding customer service and commitment to our clients.
Riding Out COVID-19: Applying Strategic Outbound Sales and Digital Strategies
As we continue our analysis of the global pandemic’s impact on revenue generation efforts, we are heartened to see the beginnings of a move back to pre-COVID-19 numbers.
A Look at the Data: COVID-19's Impact on Sales Development
In the wake of the COVID-19 crisis, sales executives across every industry had to make quick and critical decisions to either pause on sales outreach or press forward with a new strategy.
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling [Infographic]
Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”