The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (3)

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ML Culture

How Our Commitment to Our Team Protects Against “The Great Resignation”

In the era of “The Great Resignation,” one of the most important things leadership can do is create a more employee-centric organization.

Sales Strategy

Complex Sale

The Enterprise Sales Process: 5 Steps for Closing Complex Sales

The enterprise sales process is a loop, and continuous dedication is required to meet client expectations. Here are 5 steps to close complex sales.

Audience Development

Build a Prospect List of Qualified Leads Through Personalized Outreach

Having devoted my entire career to B2B prospecting, I can tell you that taking the time to validate leads pays off in several ways including...

ML Culture

ML’s Client Service Team: Setting Our Clients on the Path to Success

In this month's blog we feature some of the members of our Client Services Team who are the face of ML to our clients and drive strategy for each program.