The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (5)

All Blog Posts

B2B Prospecting

Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling

Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”

Data-driven Selling

Sales Enablement Automation: How Much Is Too Much?

A key element of sales enablement automation is behavior-driven email, but sometimes it can actually add more friction to the buying experience.

Sales Strategy

Overcome the Summer Slump & Build Your Target Audience

The summer slump won't get you down if you take the next few months to build out your target audience of qualified decision-makers.

Sales Strategy

Building a Qualified Sales Pipeline for PE Funded Firms

How can you build a qualified sales pipeline? We’ve got some insight and a historical track record we’re excited to share.

From Marketing to Sales: How to Make the Transition and Close the Deal

The transition from marketing to sales isn’t easy, which is why ML has put together 4 tips for moving your marketing leads down the sales pipeline.

Sales Strategy

Why Q4 Sales Planning Makes for a Strong 2019

Want to make 2019 your best sales year yet? If you have a long sales cycle, make Q4 sales planning your top priority, and see the results.

Account Based Marketing

How to Build an Effective B2B Account Based Marketing Strategy

B2B account based marketing is one of the best ways to generate qualified sales leads and close sales deals faster. Here we let you in on why.

Sales Strategy

4 Common Gaps that Can Derail Your Sales Development Plans

MarketLauncher is the missing link between your marketing and sales activity.

Why Email Marketing is (kinda) Like Football

Building the right audience is an important part of email marketing. Putting good content in front of the wrong people is often the cause of poor results.