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The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (5)
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Why Email Marketing is (kinda) Like Football

Why Email Marketing is (kinda) Like Football
Building the right audience is an important part of email marketing. Putting good content in front of the wrong people is often the cause of poor results.
Why Account Based Marketing Generates More Sales Leads
Account Based Marketing

Why Account Based Marketing Generates More Sales Leads
When it comes to B2B prospecting for a complex sale, Account Based Marketing is an approach that can get you in front of the right prospects.
The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
B2B Prospecting

The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
Ever been stood up in a sales meeting? Don’t assume your prospect isn’t interested. CEO Lara Triozzi explains on the blog.
15 years of B2B prospecting & lead development
B2B Prospecting

15 years of B2B prospecting & lead development
As MarketLauncher celebrates 15 years of B2B prospecting and lead development success, CEO and founder Lara Triozzi looks back on the company’s growth.
The One-Way Dialogue in Outreach Marketing
B2B Prospecting

The One-Way Dialogue in Outreach Marketing
Even if you think your outreach marketing is ineffective, a consistent one-way dialogue can result in a closed sale. Learn more on the blog.
The Evolution of B2B Prospecting
B2B Prospecting

The Evolution of B2B Prospecting
B2B prospecting tools and methods are evolving rapidly and won’t slow down anytime soon. Here’s how ML has adapted over the past few years.
It’s Q2 – Where Is Your Sales Pipeline?
Sales Strategy

It’s Q2 – Where Is Your Sales Pipeline?
To end the year strong, deals need to already be in your sales pipeline by Q2, otherwise you’re just playing catch up. Read more on the prospecting cycle.
The Importance of Company Core Values
ML Culture

The Importance of Company Core Values
Your company’s core values can directly impact your success. On the blog we share how MarketLauncher’s core values have shaped decisions for over a decade.
Re-Engagement Strategy: Close More Sales
B2B Prospecting

Re-Engagement Strategy: Close More Sales
Companies often lack a re-engagement strategy. But if you don’t pay attention to leads in the middle of the funnel, competitors will steal them away.
A Predictable Model for Forecasting Revenue
Sales Strategy

A Predictable Model for Forecasting Revenue
Revenue forecasting is a critical part of any growth strategy. Here’s what to measure to build a model that more predictably forecasts new sales revenue.

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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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