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The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (2)

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The Enterprise Sales Process: 5 Steps for Closing Complex Sales
The enterprise sales process is a loop, and continuous dedication is required to meet client expectations. Here are 5 steps to close complex sales.
Build a B2B Prospect List of Qualified Leads Through Personalized Outreach
Having devoted my entire career to B2B prospecting, I can tell you that taking the time to validate a carefully curated audience of the right prospects organically pays off in several ways including:
ML’s Client Service Team: Setting Our Clients on the Path to Success
In this month's blog we feature some of the members of our Client Services Team who are the face of ML to our clients and drive strategy for each program.
The People Behind the Scenes: Setting us up for Success
This month, we focus on team members who work behind the scenes and have been instrumental in our 20-year success.
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
A win/loss analysis program is an essential part of any sales strategy, especially if you are a B2B company and your sales process is complex. Here is your guide to conducting a Win/Loss analysis in-house.
What’s the Secret to ML’s 20 Year Success? Our People.
In this week's post, four ML team members share why they chose to work at MarketLauncher, their experience, advice, and more.
5 Examples of How Market Research Can Support Your Market Expansion Goals
Your market research program must be intentional to be effective. Here are five examples of companies effectively breaking into new markets with the help of market research firms.
The Rise of the Remote Worker
It wasn’t that long ago that the typical work environment centered around a corporate office. The majority of employees came together, physically, pretty much every workday.
Top 5 Reasons for Listening to the Voice of Your Customer
There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.
5 Tips for Engaging the C-Suite to Create More Sales Opportunities
Let’s face it. Selling is hard. And when your best point of entry is someone in the C-suite, there is an added layer of complexity...