The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. (2)

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Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

Lead Generation

Account Based Marketing

Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

Account based sales and marketing together align your teams to help ensure that strategies are implemented effectively and efficiently.

The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy

The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy

Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession.

How to Measure Your Sales Conversion Rate

How to Measure Your Sales Conversion Rate

Are your sales lead efforts paying off? In this blog, we outline the components you should measure to determine your lead to sales conversion rate.

How to Build a Successful Sales Outreach Strategy that Yields Results

B2B Prospecting

How to Build a Successful Sales Outreach Strategy that Yields Results

As buyer behavior shifts, so too should your b2b outreach strategy. Here’s what companies need to know about B2B prospecting to close more deals.

How Our Commitment to Our Team Protects Against “The Great Resignation”

How Our Commitment to Our Team Protects Against “The Great Resignation”

In the era of “The Great Resignation,” one of the most important things leadership can do is create a more employee-centric organization.

The Enterprise Sales Process: 5 Steps for Closing Complex Sales

The Enterprise Sales Process: 5 Steps for Closing Complex Sales

The enterprise sales process is a loop, and continuous dedication is required to meet client expectations. Here are 5 steps to close complex sales.

Build a Prospect List of Qualified Leads Through Personalized Outreach

Audience Development

Build a Prospect List of Qualified Leads Through Personalized Outreach

Having devoted my entire career to B2B prospecting, I can tell you that taking the time to validate leads pays off in several ways including...

ML’s Client Service Team: Setting Our Clients on the Path to Success

ML’s Client Service Team: Setting Our Clients on the Path to Success

In this month's blog we feature some of the members of our Client Services Team who are the face of ML to our clients and drive strategy for each program.

The People Behind the Scenes: Setting us up for Success

The People Behind the Scenes: Setting us up for Success

This month, we focus on team members who work behind the scenes and have been instrumental in our 20-year success.

10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis

Win/Loss Analysis

Voice of Customer

10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis

A win/loss analysis program is an essential part of any sales strategy. Here is your guide to conducting a Win/Loss analysis in-house.

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