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The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale.

All Blog Posts

Build a Strong Outbound Marketing Strategy to Find & Convert More Leads
Develop an outbound marketing strategy to proactively get in front of your potential buyers and nurture them through the sales pipeline.
Tales from the Frontier: Making Remote Work
ML is a pioneer in remote work. Our team has been 100% remote-based for over twenty years. In that time, we have become really good at it.
How to Engage the C-suite for More Meetings with Decision-Makers
Is your current strategy for engaging the C-suite sinking? Learn our practiced and proven tips on how to reach and engage C-level executives.
Two Tips to Set You Up for B2B Sales Success in 2023
While enjoying the cooler weather and the fall colors, we have two recommendations for your sales planning. Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.
How ML’s People Impact Our Growth and Success
At our annual planning sessions, we discussed our company strengths. At ML, we have many significant assets like our clients and FANS. But one in particular stands out from the rest… our people.  
Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness
An Account Based Marketing strategy identifies the firmographic characteristics of your ideal customers, and uses this information to identify a ‘total addressable market’ (TAM).
The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy in 2022
Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession. 
How to Measure Your Sales Conversion Rate
Are your sales lead efforts paying off? In this blog, we outline the components you should measure to determine your lead to sales conversion rate.
How to Build a Successful Sales Outreach Strategy that Yields Results
As buyer behavior shifts, so too should your b2b outreach strategy. Here’s what companies need to know about B2B prospecting to close more deals.
How Our Commitment to Our Team Protects Against “The Great Resignation”
In the era of “The Great Resignation,” one of the most important things leadership can do is create a more employee-centric organization.