The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale.

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Intelligent Outbound Sales

Data-driven Selling

AI & Machine Learning

Intelligent Outbound Sales

To sell effectively, you need an intelligent outbound sales approach.

NEW REPORT: Market Trends Affecting Revenue Growth and How Industry Leaders Are Responding

Client Satisfaction Assessments

Voice of Customer

NEW REPORT: Market Trends Affecting Revenue Growth and How Industry Leaders Are Responding

ML recently published findings from the first phase of our 2023 Client Quality Assessment (CQA) survey.

Three Tips to Determine Your Total Addressable Market

Audience Development

B2B Prospecting

Three Tips to Determine Your Total Addressable Market

Are you targeting the right accounts? In this post, we'll cover how to determine total addressable market to ensure you're talking to the right people.

Build a Strong Outbound Marketing Strategy to Find & Convert More Leads

Audience Development

Outbound Marketing

Build a Strong Outbound Marketing Strategy to Find & Convert More Leads

Develop an outbound marketing strategy to proactively get in front of your potential buyers and nurture them through the sales pipeline.

Tales from the Frontier: Making Remote Work

Tales from the Frontier: Making Remote Work

ML is a pioneer in remote work. Our team has been 100% remote-based for over twenty years. In that time, we have become really good at it.

How to Engage the C-suite for More Meetings with Decision-Makers

B2B Prospecting

How to Engage the C-suite for More Meetings with Decision-Makers

Is your current strategy for engaging the C-suite sinking? Learn our practiced and proven tips on how to reach and engage C-level executives.

Two Tips to Set You Up for B2B Sales Success in 2023

Two Tips to Set You Up for B2B Sales Success in 2023

Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.

How ML’s People Impact Our Growth and Success

How ML’s People Impact Our Growth and Success

At our annual planning sessions, we discussed our company's strengths. At ML, we have many but one in particular that stands out… our people.

Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

Lead Generation

Account Based Marketing

Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness

Account based sales and marketing together align your teams to help ensure that strategies are implemented effectively and efficiently.

The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy

The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy

Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession.

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