As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale.
While enjoying the cooler weather and the fall colors, we have two recommendations for your sales planning. Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.
At our annual planning sessions, we discussed our company strengths. At ML, we have many significant assets like our clients and FANS. But one in particular stands out from the rest… our people.
An Account Based Marketing strategy identifies the firmographic characteristics of your ideal customers, and uses this information to identify a ‘total addressable market’ (TAM).
