<img alt="" src="https://secure.rigi9bury.com/188572.png" style="display:none;">
Blog

Take An Account Based Selling Approach to Growing Your Revenue

 

As a HubSpot Platinum Partner, ML’s Senior Vice President, Mary White, was invited to attend their recent partner meeting. These meetings are always informative but this one was especially worthwhile. Part of the discussion was around the importance of creating alignment between sales and marketing and knocking down the silos that often exist across an organization and which create friction in the selling process.

The HubSpot meeting discussions and their subsequent recommendations regarding how to resolve this friction re-affirms why we at ML have followed an Account Based Selling (ABS) methodology for years and why we will continue to do so. 

Simply put, ABS is invaluable in helping organizations grow revenue. One of the many ways it does this is by bringing sales and marketing together to create a personalized approach to engaging high value accounts.

“Aligning marketing and sales continues to be a key driver to revenue growth. A solid ABS program can help bring marketing and sales together to see the greatest impact.” - Mary White

Our new playbook, “The ABCD’s of ABS” covers these key areas that are particularly critical to ensuring your ABS program is as effective as it can be in aligning your organization and eliminating friction. 

  1. The Importance of Knowing Your Audience;
  2. How to Build Trust with ABS;
  3. Best Practices to Nurture Past, Present and Future Clients;
  4. Listening to your Data to know when it’s time to pivot your sales approach.

You will hear us talk more about the benefits of ABS in future blogs. Our next will cover how to engage with other groups within your organization and leverage their activities (like client focus groups, marketing events both virtual and live, and partner relationship initiatives) to break down those silos, create alignment and grow your revenue.

We hope you enjoy our new playbook. If you have any questions about ABS including how to incorporate it into your own selling efforts, please feel free to contact us. We’d welcome the opportunity to talk with you!

Don’t miss the next blog in the series. If you haven’t already subscribed, we invite you to do so.

Please contact us to learn more about MarketLauncher, or any of the materials discussed in this blog.

 

Download the Playbook

 

 

Author
Lara S. Triozzi
Lara S. Triozzi
As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale.
Comments
Similar Posts
Why Account Based Marketing Generates More Sales Leads
Why Account Based Marketing Generates More Sales Leads
When it comes to B2B prospecting for a complex sale, Account Based Marketing is an approach that can get you in front of the right prospects at the right time.
4 Ways Strategic Outbound Can Power Up Your ABM Strategy
4 Ways Strategic Outbound Can Power Up Your ABM Strategy
An account-based marketing strategy coupled with Strategic Outbound allows B2B organizations to connect with the most valuable accounts and deliver a consistent buying experience.  
Communication and Collaboration
Communication and Collaboration
Sales and marketing alignment is a fundamental component of Account Based Selling (ABS). ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?