At a time when in-person meetings, company events, and corporate travel are not a possibility, you can't slow down your sales progress. In fact, it's time to ramp up your efforts as you're likely to face longer sales cycles and cautious buying decisions.
Your effective communication during this time of unrest can set you apart from the competition. By honing a few essential video conferencing skills, you can successfully tell your brand story and start meaningful conversations.
To help you adjust to the "new normal," our Director of Business Development, Dyan Klein, put together a few tactics she has used over the past 12 years to conduct effective virtual sales meeting at MarketLauncher.
Here's a sneak peek of her three tips:
- Start your day as if you're walking into the office to see your clients face-to-face. Before getting on video, take a few minutes to test your audio, video and lighting.
- Be structured in your approach. Add a detailed agenda to the meeting invite and set the tone of the call from the outset. Be optimistic and focused on what you want to achieve.
- Move the opportunity along. You're in the driver's seat, so end the call by setting action items, deliverables and deadlines, and define who is responsible for what. Then be prompt with your follow-up after the meeting.
You can even record yourself on Zoom like Dyan did for this video and send it to prospects so they can get that personal connection before you even meet.
Most importantly -- have fun, be yourself and make it happen!
For more advice on how to lead a remote team and build a predictable sales model during unpredictable times, please check out these additional resources and drop us a line.