The Art and Science of B2B Prospecting

Our vision is to be the first choice of CEOs looking to build a predictable growth model. We’ve got the know-how to strategically apply a consultative approach to lead prospecting that accelerates growth for B2B companies even as buyer behavior changes. (3)

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ML Achiever: Stephen Kirkpatrick, Senior Sales Content Manager

We are happy to announce our next ML Achiever is none other than Stephen Kirkpatrick! In this month's post, Stephen shares the secret to his success.

Podcast: Prospecting and Selling into the C-Suite

B2B Prospecting

Podcast: Prospecting and Selling into the C-Suite

CEO, Lara Triozzi, shares her experience on how to successfully sell to the c-suite in this Agency Unfiltered episode hosted by Kevin Dunn.

ML Ramping Up Vertical Expertise to Meet Rise in Demand

ML Ramping Up Vertical Expertise to Meet Rise in Demand

We are seeing high interest in products and services that improve the patient experience and drive better patient outcomes.

Communication and Collaboration

Lead Generation

Communication and Collaboration

ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?

ML Achiever: Michelle Haarde, Sr. Vice President of Account Strategy

ML Achiever: Michelle Haarde, Sr. Vice President of Account Strategy

As a mother of 3 kids and 2 dogs, and manager of 3 team members and multiple clients in her role as Vice President of Account Strategy, she has to be.

Happy 20th Anniversary to MarketLauncher! We’ve come a long way baby.

Happy 20th Anniversary to MarketLauncher! We’ve come a long way baby.

It is hard to believe it’s been 20 years since ML “opened” its virtual doors. A lot has changed but it’s also amazing how much has stayed the same.

Tearing Down Corporate Silos to Create Alignment That Drives Revenue

B2B Prospecting

Tearing Down Corporate Silos to Create Alignment That Drives Revenue

Did you know that having an aligned sales and marketing team can directly impact your sales efforts and improve your revenue generation success?

ML Achiever: Theresa Applegate, Technology Manager

ML Achiever: Theresa Applegate, Technology Manager

Continuous Improvement. This is something Theresa Applegate is committed to in her personal life as well as her role with MarketLauncher.

The Diamond Approach: 4 Cornerstones to Build a Healthy Sales Pipeline

The Diamond Approach: 4 Cornerstones to Build a Healthy Sales Pipeline

A healthy sales pipeline is built upon these 4 elements. Here’s how you can establish a sales infrastructure that will give your team a cutting edge.

ML Achiever: Jennifer Aldinger, Senior Sales Manager

ML Achiever: Jennifer Aldinger, Senior Sales Manager

Commitment to family, clients and lifelong learning define Sales Manager, Jennifer Aldinger.

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