The Art and Science of B2B Prospecting

Our vision is to be the first choice of CEOs looking to build a predictable growth model. We’ve got the know-how to strategically apply a consultative approach to lead prospecting that accelerates growth for B2B companies even as buyer behavior changes. (2)

All Blog Posts

Data Analytics

Strategic Outbound Marketing Strategy: Data Analysis and Reporting

If you're asking yourself, how can data analytics improve marketing strategy, you're in the right place. Here are five valuable lessons we've learned.

ML Culture

ML Achiever

ML Achiever: Heidi Hacker, Senior Sales Development Specialist

This month our ML Achiever is Senior Sales Development Specialist, Heidi Hacker. Learn more about Heidi's role, career path and experience at ML.

How Partnering with MMIT Helped Us Achieve Client Success

Data-driven Selling

B2B Prospecting

How Partnering with MMIT Helped Us Achieve Client Success

Read the case study to learn how MMIT’s Reach and Directory of Health Plans solutions helped contribute to our client’s success.

ML Culture

ML 2022: Growing by LEAPs and Bounds!

ML's executive team came together for our annual look back / look forward strategy sessions. In those sessions, we practiced what we preach.

ML Culture

ML Achiever

ML Achiever: Stephen Kirkpatrick, Senior Sales Content Manager

We are happy to announce our next ML Achiever is none other than Stephen Kirkpatrick! In this month's post, Stephen shares the secret to his success.

B2B Prospecting

C-Suite

Podcast: Prospecting and Selling into the C-Suite

CEO, Lara Triozzi, shares her experience on how to successfully sell to the c-suite in this Agency Unfiltered episode hosted by Kevin Dunn.

ML Culture

ML Ramping Up Vertical Expertise to Meet Rise in Demand

We are seeing high interest in products and services that improve the patient experience and drive better patient outcomes.

Lead Generation

Sales Strategy

Communication and Collaboration

ABS is rooted in the premise that sales and marketing teams must be aligned. But what exactly does “aligned” mean?

ML Culture

ML Achiever

ML Achiever: Michelle Haarde, Sr. Vice President of Account Strategy

As a mother of 3 kids and 2 dogs, and manager of 3 team members and multiple clients in her role as Vice President of Account Strategy, she has to be.