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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts
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All Blog Posts

Video Case Study: How MarketLauncher Tripled Connect Rates Across Client Markets
Technology can help identify where to focus, but it's the expertise of our sales professionals that turns connections into opportunities.
ML Achiever: Mary Alice Renners - Manager, Sales Operations
As ML's Manager, Sales Operations, Mary Alice draws on experience spanning sales, marketing, market research, data management and client engagement.
The Two-Pipeline Advantage
Learn how Enhanced Leads help sales teams prioritize prospects using context, behavioral signals, and AI research while continuing to work the broader TAM.
Strategic List Building Gives Time Back to Sales
Learn how strategic list development helps sales teams protect selling time, improve targeting, validate contacts, and focus on better-fit opportunities.
How Boomerang Employees Elevate Client Value
MarketLauncher CEO Lara Triozzi shares how boomerang employees bring fresh perspective, deeper expertise, and renewed value to clients.
Why Customer Advocates Are a Growth Strategy
Sales leaders can unlock faster, higher-quality pipeline by turning trusted client relationships into repeat business, referrals, and new-account growth.
Why Warm Leads and Cold Outbound Both Matter for B2B Sales ROI
Warm leads drive faster conversions. Cold outbound creates new demand. Learn why sales leaders need both to improve pipeline and achieve long-term growth.
Why Strategic Outsourcing Is Now Essential to Revenue-Cycle Performance
Revenue cycle outsourcing can improve margins, reduce denials, and accelerate cash flow. Learn what to outsource, how to decide, and how AI reshapes RCM.
2025/2026 AI Readiness Report
Navigate AI in B2B growth with the 2025-2026 AI Readiness Report. Benchmark AI maturity with survey data and executive Voice of Customer insights for 2026.
B2B Sales Styles: How MarketLauncher Builds Teams That Win with Senior Executives
Discover how to use different B2B sales styles to engage senior executives, pivot when momentum stalls, and ramp complex sales programs faster.