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The Art and Science of B2B Prospecting

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Unlocking Key Market Trends & Strategic Insights from Leaders in Private Equity
Market Research
Data-driven Selling

Unlocking Key Market Trends & Strategic Insights from Leaders in Private Equity
Insights from PE executives on evolving strategies, emerging risks, and technologies shaping the future of private equity.
The State of B2B Sales Email in 2025: What Still Works and How MarketLauncher Does It Differently
Lead Generation
B2B Prospecting
Sales Strategy

The State of B2B Sales Email in 2025: What Still Works and How MarketLauncher Does It Differently
Discover what still works in B2B sales email. Learn proven strategies to improve email deliverability, cut through noise, and spark real conversations.
If You’re in B2B, You Have to Have a CQA Program. Here’s Why.
Client Satisfaction Assessments
Sales Strategy
Voice of Customer

If You’re in B2B, You Have to Have a CQA Program. Here’s Why.
In complex B2B sales environments, understanding your customers can make the difference between hitting your targets and falling short.
Creativity, Flexibility, and AI Can Help You Finish the Year Strong
Sales Strategy
Voice of Customer
AI & Machine Learning

Creativity, Flexibility, and AI Can Help You Finish the Year Strong
With the latest AI-enabled tools and a willingness to get creative, there’s still time to hit this year’s sales numbers.
Turning Events Into Revenue: A Proven B2B Sales Strategy
Appointment Setting
B2B Prospecting
Sales Strategy

Turning Events Into Revenue: A Proven B2B Sales Strategy
Terri-Lynne Anderson shares tips on how to turn events into revenue by applying a strategic approach to pipeline growth before, during & after the show.
AI in B2B Sales: Your Inbox Doesn’t Need Another “Hope You’re Well.”
B2B Prospecting
Sales Strategy
AI & Machine Learning

AI in B2B Sales: Your Inbox Doesn’t Need Another “Hope You’re Well.”
MarketLauncher is harnessing the power of AI and creating hyper-focused campaigns that deliver higher caliber meetings and more predictable revenue.
Work Smarter, Sell Faster: The Best AI Tools for B2B Sales Prospecting
Sales Strategy
C-Suite
AI & Machine Learning

Work Smarter, Sell Faster: The Best AI Tools for B2B Sales Prospecting
In this blog, ML shares some of our favorite AI-powered tools and how we are using them to have a measurable impact on outbound sales success.
AI in B2B Sales: Supercharging Strategy Without Losing the Human Touch
Appointment Setting
C-Suite
AI & Machine Learning

AI in B2B Sales: Supercharging Strategy Without Losing the Human Touch
In B2B sales and marketing, the integration of AI is revolutionizing how businesses engage with prospects and clients. This blog explores how.
Drive Relationship Selling Through Client Quality Assessments
Client Satisfaction Assessments
Data-driven Selling
Voice of Customer

Drive Relationship Selling Through Client Quality Assessments
Client Quality Assessments (CQAs) provide insights that will help you strengthen, retain, grow and expand existing client relationships.
Five Predictions for B2B Outbound Sales Success in 2025
Sales Strategy
Voice of Customer
Account Based Selling
AI & Machine Learning

Five Predictions for B2B Outbound Sales Success in 2025
Last year, we cultivated new tools and practices to improve the way we approached our markets. Which ones will be the most successful?

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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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