B2B Sales Styles: How MarketLauncher Builds Teams That Win with Senior Executives

At MarketLauncher, we know there’s more than one way to sell effectively, especially when you’re engaging senior executives. Different leaders respond to different approaches, and there’s no single “right” style. That’s why we intentionally build teams with a range of seasoned sales professionals who can flex their approach to the opportunity, the buyer, and the moment. And if one style stalls or momentum slows, we don’t stay stuck; we pivot, switching up the team to test a different approach and re-energize the conversation. 

In our short video, we share examples of three distinct (and equally successful) sales styles on the MarketLauncher team and how each one helps our clients close complex B2B deals faster. 

Watch how three MarketLauncher sales leaders adapt their style to different executive buyers. 

Terri-Lynne Anderson: Turning Complex B2B Solutions into Clear “Why Now” Conversations 

Terri-Lynne Anderson is who you want when the offering is nuanced, technical, or multi-stakeholder. 

She’s great at taking a complex solution and getting to the “why now” quickly. 

She is also very strong at capitalizing on event-generated leads. 

Jennifer Aldinger: Converting Warm Leads into High-Quality Executive Meetings 

Jennifer Aldinger is all about fit. She listens for how the executive she is engaging wants to buy and then adjusts her sales technique. That’s why she’s so good at turning warm leads into booked meetings. 

She makes connection feel specific and personal, not generic. 

Teresa Block: Navigating Enterprise and Multi-Layered Accounts with Context 

Teresa Block is the sales expert you want when the accounts you are targeting are big, layered, or slow to move. 

She comes in with context, which earns trust faster. 

Teresa conducts extensive homework upfront that helps her capture an executive’s attention fast because she understands who they are, what they do, and how to resolve a problem they may be experiencing. 

Bottom Line: One Sales Style Does Not Fit All. 

Our job is to match the seller to the situation so the prospect hears the message in the way they are most likely to respond. 

That’s why we build teams with range. It’s not random. It’s intentional. 

At MarketLauncher, our B2B sales programs are designed around multiple sales styles and it’s a big part of why MarketLauncher programs ramp faster. 

FAQ 

Q: Why does MarketLauncher use multiple sales styles? 
A: Because senior executives buy in different ways, MarketLauncher builds teams with varied sales styles and will pivot sellers if momentum stalls, ensuring the right approach for each prospect. 

Q: How does MarketLauncher decide which sales executive to assign? 
A: We match the seller to the opportunity (complex solutions, event-generated leads, warm introductions, or large enterprise accounts as examples) so the prospect hears the message in the way they’re most likely to respond. 

Q: How can I learn more about best practices for engaging the C-Suite? 
A: Download the playbook: Best Practices for B2B Appointment Setting with Busy Executives, or get in touch with us.