Vice President of Operations and Technology
A data expert who crafts MarketLauncher's highly-regarded market assessment reports to give clients market insight
- She joined MarketLauncher in 2013 and has been a key member of the management team, instrumental in leveraging technology and driving innovation in our reporting capabilities.
- Erin is HubSpot Sales Software Certified. Her mastery over HubSpot's CRM and Sales Hub empowers ML to increase efficiency, get the most of leads, and close more deals.
Erin describes herself as a “numbers person” – someone who takes great pleasure in crunching data to tell a story. She utilizes program data and market intelligence to advise the team on progress and identify ways to optimize campaign performance.
Erin came to MarketLauncher after serving as the Executive Director of the non-profit Transportation Education Foundation of Georgia, where her duties included raising awareness, fundraising, vendor solicitation, and contact management, as well as the managing a 7,000-attendee conference. Previously, she worked for SkillsUSA Georgia analyzing membership data and handling day-to-day operations.
She is a graduate of Georgia Institute of Technology with a BS in Business Management and certificates in Accounting and Finance.