Joanne is a Senior Sales Development Specialist and Executive Interviewer, well known for her ability to create instant rapport and drive meaningful conversations that convert. Since joining MarketLauncher in 2004, she’s become one of our most trusted client-facing professionals.
Joanne’s career began more than three decades ago in marketing communications and consulting. She led her own firm for 12 years before bringing her expertise to ML. Today, Joanne blends her consultative approach and sharp business acumen to deliver the kind of insights, relationships, and results that help clients uncover new opportunities and close more deals.
Turning Conversations into Client Confidence
Joanne’s hallmark is her ability to make complex, high-level discussions feel natural. Whether she’s interviewing senior executives for a Voice of Customer study or engaging hard-to-reach decision-makers in a new business campaign, Joanne connects through authenticity and curiosity.
Her approach is simple yet powerful: listen first, build trust quickly, and guide the conversation toward mutual value. Clients often point out how her warmth and professionalism inspire candor and confidence. One shared:
“Beyond the science that you apply to sales, there are just some personalities out there that people like to buy from. As an example, we worked with Joanne, and I could just tell that people just liked talking to her and buying from her. And that’s huge.”
It’s a rare talent - part intuition, part expertise - and it’s one of the reasons Joanne has become a cornerstone of ML’s client success stories.
Where Joanne Has Done Some of Her Best Work
Her versatility across sectors allows her to quickly understand each client’s business and adjust her communication style to resonate with target buyers in any market.
Building Trust Through Every Touchpoint
As an Executive Interviewer, Joanne has conducted thousands of in-depth conversations with C-suite leaders, uncovering insights that help clients strengthen retention, improve positioning, and win more business. She’s equally skilled at developing new opportunities, using empathy, precision, and persistence to identify qualified prospects and convert them into high-value meetings.
One client summarized her and teammate, Teresa Block’s impact:
“Teresa and Joanne are great. They are willing to learn and very communicative. They are sponges. I am glad they feel safe to ask questions. That is important. They feel like part of the team.”
Joanne’s style doesn’t just deliver results; it strengthens client confidence that their brand and prospects are in expert hands.
Client Powered Praise
ML’s clients consistently highlight Joanne’s professionalism, warmth, and results:
“Your people make all the difference. Joanne follows up consistently and makes our prospects feel genuinely valued.”
“Joanne has been a fantastic extension of our team - smart, strategic, and easy to work with.”
Her clients say it best: when Joanne is part of the team, the sales process feels smoother, the results stronger, and the relationships deeper.
Sales Style & Special Strengths
- Consultative Communication: Joanne approaches every conversation as an opportunity to learn, asking questions that reveal real challenges and opportunities.
- Authentic Connection: Her warmth and humor put people at ease, creating trust and engagement from the first call.
- Executive Interviewing Expertise: She is extremely skilled in gathering valuable insights that inform product positioning and go-to-market strategy.
- Relationship-Driven Sales: Joanne prioritizes empathy and transparency to build relationships that move beyond transactions.
- Cultural Fit & Team Integration: She blends seamlessly with client teams, adapting to each organization’s rhythm and communication style.
Joanne’s mix of strategic insight, natural rapport, and veteran expertise ensures our clients gain a competitive advantage from day one. She represents the best of what makes ML unique: a team of experienced professionals whose collective strength becomes their client’s greatest edge.
Her impact is also felt across the organization, where she has won multiple awards and earned a reputation for conducting business while maintaining a sense of humor.
ML’s CEO, Lara Triozzi, says it best: “Joanne has greatly influenced ML’s culture over the years. She is dedicated to consistently achieving her goals while at the same time offering constant reminders of how important it is to have fun at work.”
