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Marketlauncherteam member
Michelle
Haarde
Vice President of Client Services
Boston, MA
“My role enables me to make a direct impact on our clients by guiding them on strategic decisions on their campaign and sharing best practices to optimize our results.”
Work Experience
Joined ML in April 2012
Career Began in 1992
Education
Bachelor of Science (Marketing) from Boston College, Carroll School of Management
ML Achiever: Michelle Haarde, Director of Client Services
ML Achiever: Michelle Haarde, Director of Client Services
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About Michelle Haarde

Michelle leads ML’s Client Services Team and ensures her staff is aligned with our clients’ goals and objectives. She is a master of strategy and testing new markets and refining messaging to drive results. Her clients describe her as an indispensable force for driving collaboration that creates success. 

Michelle is a client-focused, results-driven sales and marketing professional with experience within a wide range of industries. She has almost two decades of experience in sales, business development, and account management supporting complex sales environments. Prior to ML, Michelle held roles with AT&T and Nemschoff. She works best in challenging, fast-paced, and deadline-oriented environments. 

In 2021, Michelle improved ML’s revenue retention rate by eight times the previous 4-year average. She accomplished this by minimizing account losses and expanding our engagements with existing clients.    In 2020, she was awarded our “Wow & Pivot Award” because of her ability to guide strategy pivots during the COVID pandemic.        

Michelle is the proud mother of three teenagers and has a very active personal life, including sports photography, biking, skiing, travel, and hikes with her two dogs. 

“To effectively manage a remote-based team, you need to meet regularly to share knowledge. Our tools make it easy to collaborate remotely. I’m on video throughout the day with clients and my team. MS Teams and Zoom video conferencing are two tools that we use that allow us to connect and function as a seamless extension of our client’s team.” 

Blog Posts by Michelle Haarde

Rules of Engagement Between Inside and Outside Sales
Whether your organization includes both inside and outside sales teams or you outsource, there are rules to follow in order to align goals and strategy.
How Email Messaging, Phone Scripts, and Great Content Enable B2B Prospecting
Carefully craft your messaging strategy when B2B prospecting. Here is how you can catch the attention of the c-suite and senior executives using outbound strategies that work.
Include the Voice of Your Customer in Your 2022 Planning
Three tips for conducting client quality assessments that will best support your 2022 planning.
Adapt & Thrive by Pivoting Your Approach in Complex Sales
For B2B companies with a complex sale who have had to pivot their offering as a result of COVID-19, this blog covers how to use market research and strategic outbound to test new markets.