Michelle leads ML’s Client Services Team and ensures her staff is aligned with our clients’ goals and objectives. She is a master of strategy and testing new markets and refining messaging to drive results. Her clients describe her as an indispensable force for driving collaboration that creates success.
Michelle is a client-focused, results-driven sales and marketing professional with experience within a wide range of industries. She has almost two decades of experience in sales, business development, and account management supporting complex sales environments. Prior to ML, Michelle held roles with AT&T and Nemschoff. She works best in challenging, fast-paced, and deadline-oriented environments.
In 2021, Michelle improved ML’s revenue retention rate by eight times the previous 4-year average. She accomplished this by minimizing account losses and expanding our engagements with existing clients. In 2020, she was awarded our “Wow & Pivot Award” because of her ability to guide strategy pivots during the COVID pandemic.
Michelle is the proud mother of three teenagers and has a very active personal life, including sports photography, biking, skiing, travel, and hikes with her two dogs.
“To effectively manage a remote-based team, you need to meet regularly to share knowledge. Our tools make it easy to collaborate remotely. I’m on video throughout the day with clients and my team. MS Teams and Zoom video conferencing are two tools that we use that allow us to connect and function as a seamless extension of our client’s team.”
For B2B companies with a complex sale who have had to pivot their offering as a result of COVID-19, this blog covers how to use market research and strategic outbound to test new markets.
Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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