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Marketlauncherteam member
Director of Business Development
Los Angeles, CA 
Work Experience
Joined ML in May 2012 
Career Began in 2001 
Bachelor’s degree (Marketing, Sales and Computer Technology) from Mohawk College of Applied Arts & Technology, Ontario Canada 

About Terri-Lynne Anderson

Terri-Lynne is responsible for driving results both for our clients and for ML. She is a member of ML’s Leadership team and splits her time between developing new business for ML while continuing to support client accounts.

Terri-Lynne applies her sales and marketing expertise to a wide range of complex accounts from engineering and technology to financial services and consulting. She is able to draw from her prior experience in roles with several emerging tech firms including Odyssey Scientific, Marketing Manager for Smoking Gun Media, and National Account Manager with Datasquirt.  

She is a natural high achiever and has a deep understanding of the sales process including business development, product positioning, solution and consultative selling, pipeline management, target qualification, market research, training, and coaching. She is also highly motivated, an incredible multi-tasker, and a lot of fun.  

Outside of work, Terri-Lynne loves to spend time with family and friends and travel.  

"I take several approaches to engage with prospects. One is by sharing information that is relevant to them. I look through the lens of ‘what's in it for them’ and stay connected and current by asking questions about their challenges. This knowledge allows me to recommend the best solutions our clients offer that will resolve them. And as cheesy as it may sound, I always have a smile on my face when calling. It comes through the phone!” 
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Blog Posts by Terri-Lynne Anderson

What It Means to Be Intentional with Your Lead Qualification Process
If you’re unsure whether or not you are talking to the right people, here is our proven strategy for building an intentional lead qualification process.