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Marketlauncherteam member
Mary
White
Chief Operating Officer
Trinity, FL
“ML has adapted to market fluctuations for over a decade while still keeping the same core values and data-driven process that makes our clients successful.”
Work Experience
Joined ML in January 2005
Career Began in 1993
Education
Bachelor of Arts (Radio and Television Communications) from the University of Central Florida
ML Achiever: Mary White, COO
ML Achiever: Mary White, COO
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About Mary White

As a member of the ML Executive team, Mary oversees operations and ensures that all teams have the training, technology, and support they require to be successful. She also shares her uncanny ability to find the best processes for our unique client campaigns. 

Mary is an invaluable asset and has spearheaded many initiatives, including increasing our visibility and relationships with partners such as ZoomInfo, Definitive Healthcare, and HubSpot, with whom we are platinum-level partners. She has worked in almost every role at ML, starting 10 hours a week as an Outbound Marketing Specialist in 2005. Before joining ML, she was a television news reporter and credits that experience for bringing a different perspective to ML and her role.  

Mary is a member of the TeamStrength Key Executive Group, a select group of high performing executives from top companies in Central Florida.  She was also a member of the 2020 NAM HubSpot Partner Advisory Council. When she is not working to further establish ML’s position in the marketplace, she enjoys long bike rides and hanging out with her family, including their beagle, Cannoli. Mary has dual citizenship with Italy. She loves to cook (especially Italian foods and soups), the beach, and can be found almost every day on her Hydrow, which brings rowing around the world right into her home.   

Mary and her family

 

“I feel blessed for what ML has provided my family and me when it comes to freedom, flexibility, and career opportunity. There are plenty of remote work environments, but ML sets the bar high and has proven to my children that, when you have a great company and a solid work ethic, you can be successful in both your career and as a mom.”  

Blog Posts by Mary White

4 Ways Strategic Outbound Can Power Up Your ABM Strategy
An account-based marketing strategy coupled with Strategic Outbound allows B2B organizations to connect with the most valuable accounts and deliver a consistent buying experience.  
Forget the Funnel: A Flywheel Approach to Sales Success
HubSpot's Flywheel has transformed the way we think about customers' purchasing decisions. Here's how it can help you develop a dependable sales model.
HubSpot Strategies for Sales and Marketing Alignment
For companies with a complex sale, sales development is tough. Learn how to build a winning strategy within HubSpot to achieve sales and marketing alignment.
Operation Front Row Seat
In a virtual work environment, it's important to us that our clients know what's going on with their campaign from start to finish and that they have this information readily available 24/7...this is Operation Front Row Seat.