Subject Matter Expertise:
Business Development, Sales Strategy, Market Analysis
As the CEO of MarketLauncher, Lara Triozzi might better be described as the Chief Inspiration Officer. She is the visionary who gets clients and ML team members excited about what can be and then finds ways to make it happen.
A Focus on Winning
Lara is an energetic entrepreneur who thrives on making an impact. There were early signs of her tenacity when she formally pitched her parents on the ROI of her college choice, Southwestern University in Georgetown, Texas. Intending to either go to law school or join the FBI, she majored in Sociology and minored in French. But upon graduation, her passion for business quickly took over and she parlayed early successes in advertising into a string of high-growth ventures. It was through these entrepreneurial opportunities that she discovered a skill at business development, sales strategy and market analysis.
Strategic about New Opportunity
Any ML client can tell you that Lara takes a strategic approach to understanding their market potential and how best to leverage assets to achieve better outcomes. Lara has always had a talent for designing new business strategies – something she learned early in her career and then leveraged as new opportunities came along – from the fledgling start-up ad agency Lara joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale. In every position Lara held in her early career, she was always brought in to take on a new venture that the company wanted to explore. Lara says, “Every job I’ve ever had was one where there was no one in the position before me. I was always learning on the job, but also had the advantage of creating my own destiny in every position.”
Leveraging that experience and skill set to start ML was the next logical step for Lara.
Insights on Lara
Lara describes herself as tenacious and dedicated. Her team at ML calls her visionary, insightful, smart, savvy and strategic. But what really makes Lara tick, and what powers ML, is focusing on the success of the clients. Lara’s self-described favorite part of her job is seeing the impact ML has on its clients on a daily basis. The seamless collaboration between the ML team and its various clients is something that has become a hallmark of the firm.
ML is designed in a virtual environment and has enjoyed a wild ride since its since inception in 2001. The firm has grown consistently year to year, in some cases increasing revenue as much as 100% over the previous year. Lara reports that the success that ML is able to provide for its clients is because of a successful growth of its own staff with the best and the brightest from all across the US, as well as a team in Europe.
Lara makes her home in a suburb of Orlando, FL, with her husband, Tony, a musician, and their daughter and son.