The world of B2B prospecting is evolving, and to be successful, B2B salespeople must change their approach to reach prospective buyers. In this "Agency Unfiltered Podcast," host Kevin Dunn speaks with our CEO, Lara Triozzi and Director of Business Development, Terri-Lynne Anderson, who share their advice and best practices.
Lara and Terri-Lynne discuss:
- The current state of prospecting
- What businesses are looking for from sales reps and sales conversations
- How to connect with gatekeepers; and
- Share ideas to improve your prospecting efforts.
Perhaps most importantly, they discuss the impact of using relevant messaging at the earliest stage possible to become more strategic, targeted, intelligent, and successful in converting your conversations to booked meetings.
Listen to the podcast.
