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Podcast: Are You Generating the Right Quantity ... and Quality ... of Leads?

The world of B2B prospecting is evolving, and to be successful, B2B salespeople must change their approach to reach prospective buyers. In this "Agency Unfiltered Podcast," host Kevin Dunn speaks with our CEO, Lara Triozzi and Director of Business Development, Terri-Lynne Anderson, who share their advice and best practices.

Lara and Terri-Lynne discuss:

  • The current state of prospecting
  • What businesses are looking for from sales reps and sales conversations
  • How to connect with gatekeepers; and
  • Share ideas to improve your prospecting efforts. 

Perhaps most importantly, they discuss the impact of using relevant messaging at the earliest stage possible to become more strategic, targeted, intelligent, and successful in converting your conversations to booked meetings.

Listen to the podcast.

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MarketLauncher Team
MarketLauncher Team
Our vision is to be the first choice of CEOs looking to build a predictable growth model. We’ve got the know-how to strategically apply a consultative approach to lead prospecting that accelerates growth for B2B companies even as buyer behavior changes.

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