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Blog Posts on B2B Prospecting (2)

B2B Prospecting | Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (2)

B2B Prospecting (2) Posts

Strategic Outbound Marketing Strategy: 3 Tips for Successful Outreach
B2B Prospecting
Sales Strategy

Strategic Outbound Marketing Strategy: 3 Tips for Successful Outreach
What role does multi-touch, multi-channel outreach, and engagement play in an outbound marketing strategy?
How Email Messaging, Phone Scripts, and Great Content Enable B2B Prospecting
B2B Prospecting
Sales Strategy

How Email Messaging, Phone Scripts, and Great Content Enable B2B Prospecting
How carefully crafted messaging strategies catch the attention of the C-suite and senior executives.
Podcast: Prospecting and Selling into the C-Suite
B2B Prospecting
C-Suite

Podcast: Prospecting and Selling into the C-Suite
CEO, Lara Triozzi, shares her experience on how to successfully sell to the c-suite in this Agency Unfiltered episode hosted by Kevin Dunn.
Tearing Down Corporate Silos to Create Alignment That Drives Revenue
B2B Prospecting
Sales Strategy

Tearing Down Corporate Silos to Create Alignment That Drives Revenue
Did you know that having an aligned sales and marketing team can directly impact your sales efforts and improve your revenue generation success?
Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling
B2B Prospecting

Rice vs. Wheat: Why Strategic Outbound Sales is Different Than Cold Calling
Traditional outbound sales is ineffective. Strategic Outbound Sales should function like a rice paddy -- “It all depends on hard work and fertilizer.”
ML Becomes a HubSpot Certified Platinum Partner & Databox Premier Partner
B2B Prospecting

ML Becomes a HubSpot Certified Platinum Partner & Databox Premier Partner
We’re thrilled to start the new year as a HubSpot Certified Platinum Partner and Databox Premier Partner.
Frictionless Selling: How it’s Changing B2B Prospecting
B2B Prospecting

Frictionless Selling: How it’s Changing B2B Prospecting
As a HubSpot Sales Partner, we’re applying the Frictionless Selling framework to B2B prospecting in order to create a better buying experience.  
4 Sales Email Techniques to Help You Break Through the Noise
B2B Prospecting

4 Sales Email Techniques to Help You Break Through the Noise
Over 293 billion emails are sent worldwide each day. Learn how to stand out in your prospect's inbox with these tried-and-true sales email writing tips.
The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
B2B Prospecting

The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
Ever been stood up in a sales meeting? Don’t assume your prospect isn’t interested. CEO Lara Triozzi explains on the blog.
15 years of B2B prospecting & lead development
B2B Prospecting

15 years of B2B prospecting & lead development
As MarketLauncher celebrates 15 years of B2B prospecting and lead development success, CEO and founder Lara Triozzi looks back on the company’s growth.

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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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