The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (12)

All Blog Posts

Sales Strategy

How to Increase Your Sales Pipeline

Your company is generating leads, but now what? Learn how to move leads further into your sales pipeline on our blog.

B2B Prospecting

15 years of B2B prospecting & lead development

As MarketLauncher celebrates 15 years of B2B prospecting and lead development success, CEO and founder Lara Triozzi looks back on the company’s growth.

B2B Prospecting

9 Sales Development Strategies

Generating sales development activity is laborious. Follow these sales development strategies to become more effective.

B2B Prospecting

The One-Way Dialogue in Outreach Marketing

Even if you think your outreach marketing is ineffective, a consistent one-way dialogue can result in a closed sale. Learn more on the blog.

B2B Prospecting

Five Tips for Successful Lead Generation Campaigns

We dive into our top five tips for an effective lead generation campaign, based on our own success at MarketLauncher. More on the blog.

B2B Prospecting

The Evolution of B2B Prospecting

B2B prospecting tools and methods are evolving rapidly and won’t slow down anytime soon. Here’s how ML has adapted over the past few years.

Data Analytics

Track Email Click Through Rates and Responses

We get questions all the time about email responses vs email click throughs – which should you track and measure? The answer is both are helpful.

Sales Strategy

It’s Q2 – Where Is Your Sales Pipeline?

To end the year strong, deals need to already be in your sales pipeline by Q2, otherwise you’re just playing catch up. Read more on the prospecting cycle.