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Blog
The Art and Science of B2B Prospecting
Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (12)
All Blog Posts
From Marketing to Sales: How to Make the Transition and Close the Deal
The transition from marketing to sales isn’t easy, which is why ML has put together 4 tips for moving your marketing leads down the sales pipeline.
Sales Strategy
Why Q4 Sales Planning Makes for a Strong 2019
Want to make 2019 your best sales year yet? If you have a long sales cycle, make Q4 sales planning your top priority, and see the results.
Sales Strategy
HubSpot Strategies for Sales and Marketing Alignment
For companies with a complex sale, sales development is tough. Learn how to build a winning strategy to achieve sales and marketing alignment.
Sales Strategy
Meeting Sales Goals: Time to Evaluate Your Mid-Year Progress
Summer is the best time to ramp up your efforts to lay the groundwork for a strong Q4. Get back on track and blow your sales goals out of the water.
ML Culture
Operation Front Row Seat
In a virtual work environment, it's important to us that our clients know what's going on with their campaign from start to finish.
Account Based Marketing
How to Build an Effective B2B Account Based Marketing Strategy
B2B account based marketing is one of the best ways to generate qualified sales leads and close sales deals faster. Here we let you in on why.
Sales Strategy
4 Common Gaps that Can Derail Your Sales Development Plans
MarketLauncher is the missing link between your marketing and sales activity.
Why Email Marketing is (kinda) Like Football
Building the right audience is an important part of email marketing. Putting good content in front of the wrong people is often the cause of poor results.
Account Based Marketing
Why Account Based Marketing Generates More Sales Leads
When it comes to B2B prospecting for a complex sale, Account Based Marketing is an approach that can get you in front of the right prospects.
B2B Prospecting
The One That Didn't Get Away: Prospect Outreach Creates Closed Sales
Ever been stood up in a sales meeting? Don’t assume your prospect isn’t interested. CEO Lara Triozzi explains on the blog.
Featured
How Market Opportunity Analysis & Assessments Benefit Your Business
B2B Lead Development for Corporate Finance Executives and Buyers
C-Suite and Executive Decision Makers
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