The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (12)

All Blog Posts

Meeting Sales Goals — Are We There Yet?

It’s mid-point in the year. Are you on track to hit your sales goals? Summer’s the time to lay the groundwork for a strong September sales pipeline.

ML Culture

Telecommuting — Why It Works

Is there a way to make telecommuting a win-win? We at MarketLauncher believe there is. In fact, we’ve built our business on the very idea.

ML Culture

The Importance of Company Core Values

Your company’s core values can directly impact your success. On the blog we share how MarketLauncher’s core values have shaped decisions for over a decade.

B2B Prospecting

Re-Engagement Strategy: Close More Sales

Companies often lack a re-engagement strategy. But if you don’t pay attention to leads in the middle of the funnel, competitors will steal them away.

Sales Strategy

A Predictable Model for Forecasting Revenue

Revenue forecasting is a critical part of any growth strategy. Here’s what to measure to build a model that more predictably forecasts new sales revenue.

B2B Prospecting

Best Practices for Lead Nurturing

Any company can craft a lead nurturing strategy for regular outreach to potential buyers. Our philosophy is simple...

B2B Prospecting

Email Prospecting vs Email Content Marketing

Do you have a clear strategy for distinguishing between email activity as a form of prospecting versus marketing?

Client Satisfaction Assessments

Voice of Customer

How to Measure Client Satisfaction

How to measure client satisfaction with client quality assessment surveys. Better understand your client's needs to improve retention and spend.

B2B Prospecting

B2B Digital Marketing Prospecting to Increase ROI

Digital marketing prospecting strategies lead to increase output and ROI for companies. Here's how combining digital marketing and b2b prospecting works.