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The Art and Science of B2B Prospecting

Ideas and Insights Designed to Fuel Your Revenue Generation Efforts (12)
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15 years of B2B prospecting & lead development
B2B Prospecting

15 years of B2B prospecting & lead development
As MarketLauncher celebrates 15 years of B2B prospecting and lead development success, CEO and founder Lara Triozzi looks back on the company’s growth.
9 Sales Development Strategies
B2B Prospecting

9 Sales Development Strategies
Generating sales development activity is laborious. Follow these sales development strategies to become more effective.
The One-Way Dialogue in Outreach Marketing
B2B Prospecting

The One-Way Dialogue in Outreach Marketing
Even if you think your outreach marketing is ineffective, a consistent one-way dialogue can result in a closed sale. Learn more on the blog.
Five Tips for Successful Lead Generation Campaigns
B2B Prospecting

Five Tips for Successful Lead Generation Campaigns
We dive into our top five tips for an effective lead generation campaign, based on our own success at MarketLauncher. More on the blog.
The Evolution of B2B Prospecting
B2B Prospecting

The Evolution of B2B Prospecting
B2B prospecting tools and methods are evolving rapidly and won’t slow down anytime soon. Here’s how ML has adapted over the past few years.
Track Email Click Through Rates and Responses
Data Analytics

Track Email Click Through Rates and Responses
We get questions all the time about email responses vs email click throughs – which should you track and measure? The answer is both are helpful.
It’s Q2 – Where Is Your Sales Pipeline?
Sales Strategy

It’s Q2 – Where Is Your Sales Pipeline?
To end the year strong, deals need to already be in your sales pipeline by Q2, otherwise you’re just playing catch up. Read more on the prospecting cycle.
Meeting Sales Goals — Are We There Yet?
Sales Strategy

Meeting Sales Goals — Are We There Yet?
It’s mid-point in the year. Are you on track to hit your sales goals? Summer’s the time to lay the groundwork for a strong September sales pipeline.
Telecommuting — Why It Works
ML Culture

Telecommuting — Why It Works
Is there a way to make telecommuting a win-win? We at MarketLauncher believe there is. In fact, we’ve built our business on the very idea.
The Importance of Company Core Values
ML Culture

The Importance of Company Core Values
Your company’s core values can directly impact your success. On the blog we share how MarketLauncher’s core values have shaped decisions for over a decade.

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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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