Selling to the c-suite can be intimidating but if you are intentional, and your offering is aligned with the prospect's needs, you can be successful. ML's CEO, Lara Triozzi, shared her experience and some tips and tricks on how to successfully sell to the c-suite in this "Agency Unfiltered" episode hosted by Kevin Dunn. Listen to the podcast.
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How carefully crafted messaging strategies catch the attention of the C-suite and senior executives.
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