The Art and Science of B2B Prospecting

Our vision is to be the first choice of CEOs looking to build a predictable growth model. We’ve got the know-how to strategically apply a consultative approach to lead prospecting that accelerates growth for B2B companies even as buyer behavior changes.

All Blog Posts

B2B Sales Styles: How MarketLauncher Builds Teams That Win with Senior Executives

Sales Strategy

C-Suite

Outbound Marketing

B2B Sales Styles: How MarketLauncher Builds Teams That Win with Senior Executives

Discover how to use different B2B sales styles to engage senior executives, pivot when momentum stalls, and ramp complex sales programs faster.

INFOGRAPHIC: How to Improve Your Sales Conversion Rate

Appointment Setting

Complex Sale

Outbound Marketing

INFOGRAPHIC: How to Improve Your Sales Conversion Rate

ML's infographic shows four practical tactics to lift B2B conversions: relevance, AI enablement, multi-channel engagement, and the human element.

The Power of Phone Outreach: Why Conversations Still Win in B2B Sales

C-Suite

Complex Sale

Outbound Marketing

The Power of Phone Outreach: Why Conversations Still Win in B2B Sales

Discover how strategic phone outreach turns email opens into executive conversations. Learn voicemail and C-suite call tactics that win in B2B sales.

Unlocking Key Market Trends & Strategic Insights from Leaders in Private Equity

Market Research

Data-driven Selling

Unlocking Key Market Trends & Strategic Insights from Leaders in Private Equity

Insights from PE executives on evolving strategies, emerging risks, and technologies shaping the future of private equity.

Turning Events Into Revenue: A Proven B2B Sales Strategy

Appointment Setting

B2B Prospecting

Sales Strategy

Turning Events Into Revenue: A Proven B2B Sales Strategy

Terri-Lynne Anderson shares tips on how to turn events into revenue by applying a strategic approach to pipeline growth before, during & after the show.

ML Achiever: Leslie La Chapelle - Project Manager

Data Analytics

ML Culture

ML Achiever

ML Achiever: Leslie La Chapelle - Project Manager

The Girl Scouts’ motto is “Be Prepared,” and long-time scout leader and our latest ML Achiever, Leslie La Chapelle, embodies this motto to a tee!

ML Achiever: Peter DeBartolo - Data Manager

Data Analytics

ML Culture

ML Achiever

ML Achiever: Peter DeBartolo - Data Manager

Having lived in NY City, Italy, Chicago, and Lakewood, CO in the past two years, Peter is an excellent example of the success of ML’s work-from-anywhere culture.