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The Art and Science of B2B Prospecting

As the CEO of MarketLauncher, Lara is the visionary who gets clients and team members excited about what can be and then finds ways to make it happen. Lara has always had a talent for designing new business strategies, from the fledgling start-up ad agency she joined right out of college to an opportunity to help launch Inc. Magazine’s CEO peer groups on a national scale.
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All Blog Posts

Intelligent Outbound Sales
To sell effectively, you need an intelligent outbound sales approach.
NEW REPORT: Market Trends Affecting Revenue Growth and How Industry Leaders Are Responding
Three Tips to Determine Your Total Addressable Market
Are you targeting the right accounts? In this post, we'll cover how to determine total addressable market to ensure you're talking to the right people.
Build a Strong Outbound Marketing Strategy to Find & Convert More Leads
Develop an outbound marketing strategy to proactively get in front of your potential buyers and nurture them through the sales pipeline.
Tales from the Frontier: Making Remote Work
ML is a pioneer in remote work. Our team has been 100% remote-based for over twenty years. In that time, we have become really good at it.
How to Engage the C-suite for More Meetings with Decision-Makers
Is your current strategy for engaging the C-suite sinking? Learn our practiced and proven tips on how to reach and engage C-level executives.
Two Tips to Set You Up for B2B Sales Success in 2023
Applying the fundamentals of strategic outbound will set you on the path to success in the coming year.
How ML’s People Impact Our Growth and Success
At our annual planning sessions, we discussed our company's strengths. At ML, we have many but one in particular that stands out… our people.  
Account Based Marketing Meets Account Based Selling: Maximizing Campaign Effectiveness
Account based sales and marketing together align your teams to help ensure that strategies are implemented effectively and efficiently.
The Expert’s Guide to Recession-Proof Your B2B Marketing Strategy
Based on our combined decades of experience, we’d suggest rethinking the conventional wisdom to pull back on marketing and sales during a recession.