MarketLauncher can help you determine which markets afford the best opportunity before you invest. We can then help you build out a list of key accounts (public and private) within those markets and obtain the intel you need based on your project. Our team will engage, collect data, report on compiled insights, and create account profiles. How deep do you want to go?
MarketLauncher helped a government, risk, and compliance software provider launch its Sarbanes-Oxley solution. The pilot program focused on gathering market intelligence to establish a viable forecast and better understand the competitive landscape.
As a result of the market assessment, the client set a two-year forecast, and we continued to pursue this finite market until the team had gotten the client in front of 60% of the total addressable market.