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Voice of the Customer Services

Market Research

Capture and analyze market intelligence to assess the needs of your target market​

Our Market Research Services are Designed to Provide Actionable Intel

  • Assess your market’s needs, pain points, and drivers.
  • Gain competitive insights.
  • Explore market appetite and pricing strategies.
  • Evaluate brand awareness.
  • Identify potential partnerships.
  • Explore new growth verticals or geographies.
  • Understand market viability and potential.
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Brittany Garrison

Market Research that helps you define your total addressable market

MarketLauncher helped a government, risk, and compliance software provider launch its Sarbanes-Oxley solution. The pilot program focused on gathering market intelligence to establish a viable forecast and better understand the competitive landscape.

As a result of the market assessment, the client set a two-year forecast, and we continued to pursue this finite market until the team had gotten the client in front of 60% of the total addressable market.

Brittany Garrison
I manage the research needs of our clients. Using the correct technology based on industry, offering, and other metrics, the data I surface provides clients a micro-view into their total addressable market. This customized research and the actionable data points I uncover help drive strategy.
Brittany Garrison, Research Manager , Joined ML in November 2014
Brittany Garrison
“When momentum matters and your knowledge of the market is uncertain, MarketLauncher is the perfect choice. There is no better firm to launch a product or move into a new market. There is no better firm to target the C-suite. There is no better firm in the country. Despite any market challenges, they generate momentum rapidly!”​
Partner, Investment Management Company​

Additional Resources
Gain an indepth understanding of your clients’ points of view​
5 Examples of How Market Research Can Support Your 2022 Market Expansion Goals
5 Examples of How Market Research Can Support Your 2022 Market Expansion Goals
Your market research program must be intentional to be effective. Here are five examples of companies effectively breaking into new markets with the help of market research firms.
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
10 Reasons Why (and 4 Steps How!) to Conduct a Win/Loss Analysis
A win/loss analysis program is an essential part of any sales strategy, especially if you are a B2B company and your sales process is complex. Here is your guide to conducting a Win/Loss analysis in-house.
Top 5 Reasons for Listening to the Voice of Your Customer
Top 5 Reasons for Listening to the Voice of Your Customer
There is tremendous value in the types of intelligence you can uncover by listening to the voice of your customer. Here are just a few examples.

Ready to work together?

ML provides expertise across the full spectrum of B2B sales and marketing strategies to introduce your offering to the right buyers.