Our client required a geographic market comparison to help them determine which market represented their best opportunity for growth and what factors needed to be considered when crafting their go-to-market strategy.
ML used a 4-step process that resulted in an in-depth report that provided a roadmap to show where the best market opportunity was for our client to focus their resources.
ML Services Provided:
Define DOT and Engineering firm executive outreach lists for each of the 3 markets
Understand target market needs
Gain competitive insights
Evaluate level of brand awareness
Explore appetite for new business
Program Results and ROI
Established awareness of our client’s brand in each of the markets and awareness level of those firms who were familiar with our client’s brand
Uncovered areas with the most opportunity for new business, vendor selection criteria and funding sources
Gained insights into competitors including their strengths and weaknesses
Identified areas where gaps exist that our client could fill and made recommendations to help them pursue the opportunities
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Data analysis and reporting provided
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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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