<img alt="" src="https://secure.rigi9bury.com/188572.png" style="display:none;">

Conducting Specialized Research to Identify Opportunities for Growth

Client: Engineering Firm
Services: Market Assessment

Engineering Firm Market Assessment Services

The Client 

Full-Service Infrastructure Engineering Firm

The Challenge

Our client required a geographic market comparison to help them determine which market represented their best opportunity for growth and what factors needed to be considered when crafting their go-to-market strategy.

The Solution

ML used a 4-step process that resulted in an in-depth report that provided a roadmap to show where the best market opportunity was for our client to focus their resources.

ML Services Provided:

  • Define DOT and Engineering firm executive outreach lists for each of the 3 markets
  • Understand target market needs
  • Gain competitive insights
  • Evaluate level of brand awareness
  • Explore appetite for new business

Program Results and ROI

  • Established awareness of our client’s brand in each of the markets and awareness level of those firms who were familiar with our client’s brand
  • Uncovered areas with the most opportunity for new business, vendor selection criteria and funding sources
  • Gained insights into competitors including their strengths and weaknesses
  • Identified areas where gaps exist that our client could fill and made recommendations to help them pursue the opportunities

Would You Like to Take a Deeper Dive into this Case Study?

Download the full story to learn:

  • Interview execution process
  • Types of questions addressed
  • Examples of intelligence collected
  • Data analysis and reporting provided
  • Examples of competitive and business development opportunities uncovered
Download Now

Ready to work together?

ML provides expertise across the full spectrum of B2B sales and marketing strategies to introduce your offering to the right buyers.
Decorative grid