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Playbook

Strategic Outbound Sales Playbook

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Strategic Outbound takes the old practice of sending emails and making cold calls to spark interest in your product or service and evolves it into a very targeted, data-driven approach. When applied intentionally, Strategic Outbound allows you to engage the C-suite and other senior-level decision-makers more effectively to initiate the early stages of a complex sale.

“… if you can help a busy executive meet their corporate mandates, they will want to speak with you."
Stephen Kirkpatrick, Sales Content Manager

This Playbook contains four steps to help you turn your outbound sales efforts into a strategic advantage:

Step 1: Build a B2B Prospect List of Qualified Leads Through Personalized Outreach

Step 2: Create Relevant Email Messaging, Call Frameworks, and Great Content

Step 3: Pro-Actively Follow up to Engage and Convert

Step 4: Set Goals, Measure Results, Report Outcomes

Contributions

Michelle Haarde
Michelle Haarde
Vice President of Client Services
Michelle covers how to turn suspect lists into qualified B2B sales prospects through personalized outreach.
Stephen Kirkpatrick
Stephen Kirkpatrick
Sales Content Manager
Without the right message and great content, your b2b prospecting efforts will not go far. Stephen breaks down how to strategically craft the right message to stand apart from the crowd.
Jennifer Aldinger
Jennifer Aldinger
Sales Manager
Jennifer focuses on getting your prospects to engage in a conversation by employing multitouch, multi-channel outreach.
Erin Studstill
Erin Studstill
Vice President of Operations and Technology
Without goals, it’s virtually impossible to perform data analysis and reporting in a meaningful way. Erin covers how to plan, measure and report outcomes from strategic outbound sales efforts.

Ready to work together?

ML provides expertise across the full spectrum of B2B sales and marketing strategies to introduce your offering to the right buyers.