<img alt="" src="https://secure.rigi9bury.com/188572.png" style="display:none;">
Marketlauncherteam member
Senior Vice President of Account Strategy
Boston, MA
“My role enables me to make a direct impact on our clients by guiding them on strategic decisions on their campaign and sharing best practices to optimize our results.”
Work Experience
Joined ML in April 2012
Career Began in 1992
Bachelor of Science (Marketing) from Boston College, Carroll School of Management
ML Achiever: Michelle Haarde, Director of Client Services
ML Achiever: Michelle Haarde, Director of Client Services
Read Post

About Michelle Haarde

Michelle leads ML’s Client Services Team and ensures her staff is aligned with our clients’ goals and objectives. She is a master of strategy and testing new markets and refining messaging to drive results. Her clients describe her as an indispensable force for driving collaboration that creates success. 

Michelle is a client-focused, results-driven sales and marketing professional with experience within a wide range of industries. She has almost two decades of experience in sales, business development, and account management supporting complex sales environments. Prior to ML, Michelle held roles with AT&T and Nemschoff. She works best in challenging, fast-paced, and deadline-oriented environments. 

In 2021, Michelle improved ML’s revenue retention rate by eight times the previous 4-year average. She accomplished this by minimizing account losses and expanding our engagements with existing clients.    In 2020, she was awarded our “Wow & Pivot Award” because of her ability to guide strategy pivots during the COVID pandemic.        

Michelle is the proud mother of three teenagers and has a very active personal life, including sports photography, biking, skiing, travel, and hikes with her two dogs. 

“To effectively manage a remote-based team, you need to meet regularly to share knowledge. Our tools make it easy to collaborate remotely. I’m on video throughout the day with clients and my team. MS Teams and Zoom video conferencing are two tools that we use that allow us to connect and function as a seamless extension of our client’s team.” 
Share on social

Blog Posts by Michelle Haarde

Turn Outbound Sales and Marketing into a Revenue Generation Advantage
In December, many companies are looking ahead and deciding where best to focus their sales and marketing efforts for the coming year.
Rules of Engagement Between Inside and Outside Sales
Whether your organization includes both inside and outside sales teams, there are sales rules of engagement to follow in order to align goals and strategy.
How Email Messaging, Phone Scripts, and Great Content Enable B2B Prospecting
How carefully crafted messaging strategies catch the attention of the C-suite and senior executives.
Include the Voice of Your Customer in Your 2022 Planning
Three tips for conducting client quality assessments that will best support your 2022 planning.
Adapt and Thrive by Pivoting Your Approach in Complex Sales
For B2B companies with a complex sale who had to pivot during COVID-19, this blog covers how to use market research to test new markets.