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Account Based Selling Meets Account Based Marketing

We have teamed up with Beacon Digital Marketing to bring you the best of both worlds
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Marketing and sales alignment is crucial for your B2B business.

If the target market for your products or services is other businesses, by definition, you should focus on acquiring accounts and the right individuals with buying power within those accounts. Both Account Based Marketing (ABM) and Account Based Selling (ABS) strategies should be part of your go-to-market program. Together, MarketLauncher and Beacon Digital align both ABS and ABM to get you more qualified leads faster.

Terry and Peter

The Marketing and Sales Collaboration You’ve Been Looking For is Here

The highly experienced teams at MarketLauncher and Beacon Digital specialize in accelerating growth for all B2B businesses but are especially skilled in assisting start-ups and other companies that have recently acquired capital funding and are ready to accelerate their go-to-market strategy. Together, our teams will help you:

  • Identify your total addressable market.
  • Create relevant thought leadership content.
  • Build highly targeted awareness ads.
  • Deliver personalized outreach, engagement, and sales follow-up.
  • Convert your prospects into qualified sales meetings.
Terry and Peter

Why We Teamed Up with Beacon Digital

If you are looking to accelerate your go-to-market program as quickly as possible, it’s a good idea to implement ABM and ABS strategies together. Why? Alignment between your sales and marketing teams creates efficiencies leading to better results. In addition, that alignment ensures everyone is on the same page about campaign goals, who owns which accounts, which leads, and why.