If the target market for your products or services is other businesses, by definition, you should focus on acquiring accounts and the right individuals with buying power within those accounts. Both Account Based Marketing (ABM) and Account Based Selling (ABS) strategies should be part of your go-to-market program. Together, MarketLauncher and Beacon Digital align both ABS and ABM to get you more qualified leads faster.
The highly experienced teams at MarketLauncher and Beacon Digital specialize in accelerating growth for all B2B businesses but are especially skilled in assisting start-ups and other companies that have recently acquired capital funding and are ready to accelerate their go-to-market strategy. Together, our teams will help you:
If you are looking to accelerate your go-to-market program as quickly as possible, it’s a good idea to implement ABM and ABS strategies together. Why? Alignment between your sales and marketing teams creates efficiencies leading to better results. In addition, that alignment ensures everyone is on the same page about campaign goals, who owns which accounts, which leads, and why.
Lara is the CEO of MarketLauncher but might better be described as the Chief Inspiration Officer. She is a visionary who gets clients and MarketLauncher’s team members excited about what can be and then finds ways to make it happen. There were early signs of her tenacity when she formally pitched her parents on the ROI of her college choice, Southwestern University in Georgetown, Texas.
Lara is an energetic entrepreneur who thrives on making an impact. She describes herself as tenacious and dedicated. Her team calls her visionary, insightful, smart, savvy, and strategic.
But what really makes Lara tick, and what powers MarketLauncher, is focusing on client success. Lara loves seeing the daily impact MarketLauncher has on its clients, and the seamless collaboration between her team and each client has become a hallmark of the firm.
Whitney is a natural leader with a knack for creating something out of nothing. She’s held senior marketing leadership roles at Kroll, Cycling Sports Group, and Brazen Technologies where she’s launched dozens of products and services, recruited and mentored teams, built and managed tech stacks, and developed mission, vision, brand identity and lead gen programs from the ground up.
Whitney hails from the land of blue turf as a Boise State University alumna and has earned an MBA and Master’s in International Relations from Syracuse University.
Growing a multi-million-dollar consulting agency like Beacon Digital from one to 50+ requires persistent focus and a positive mindset. Whitney loves to bring joy to others’ lives through a team culture that includes occasional home-baked goods and office dogs like her own mini-Aussie, Huckleberry. Whitney’s experience doing literally every job Beacon Digital offers, from graphic designer to operations to web developer, means she’s not afraid to roll up her sleeves and dig in when it comes to helping clients build the future of business.