A large multi-media conglomerate was about to release a major study to the retail banking industry. Despite releasing this study annually, the client had never been able to penetrate mid-market companies, which they saw as a key opportunity for growth.
MarketLauncher developed and executed a program in seven business days to capitalize on an upcoming webinar. The program was designed to build and verify a list of 300 contacts with purchasing power.
The result was the highest attended webinar in company history PLUS immediate sales opportunities generated with interested prospects.
For businesses that rely on an event strategy as an integral part of their integrated marketing effort, ensuring a high return on investment is paramount. MarketLauncher works with our clients to develop strategies to maximize their investment in events in a way that supports their business development efforts.