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Resources

Insights Library

Ideas and insights designed to fuel your revenue generation efforts.
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Blog Posts
2025/2026 AI Readiness Report
Client Satisfaction Assessments
Voice of Customer
Outbound Marketing
2025/2026 AI Readiness Report
Navigate AI in B2B growth with the 2025-2026 AI Readiness Report. Benchmark AI maturity with survey data and executive Voice of Customer insights for 2026.
B2B Sales Styles: How MarketLauncher Builds Teams That Win with Senior Executives
Sales Strategy
C-Suite
Outbound Marketing
B2B Sales Styles: How MarketLauncher Builds Teams That Win with Senior Executives
Discover how to use different B2B sales styles to engage senior executives, pivot when momentum stalls, and ramp complex sales programs faster.
INFOGRAPHIC: How to Improve Your Sales Conversion Rate
Appointment Setting
Complex Sale
Outbound Marketing
INFOGRAPHIC: How to Improve Your Sales Conversion Rate
ML's infographic shows four practical tactics to lift B2B conversions: relevance, AI enablement, multi-channel engagement, and the human element.
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Since 2001, MarketLauncher, Inc. (ML) has been a highly specialized, business development consulting firm. Our 100% remote-based workforce develops and executes B2B prospecting and market research programs for professional service companies and technology solution providers around the world.
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