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Building a Scalable Lead Generation and Development Program

Client: Global leader in risk analysis, compliance, and cyber security
Industry: Specialty
Services: Lead Generation, Lead Development

The Challenge

The need for our industry-leading client's solutions had resulted in explosive demand. As a result, they were looking for an aggressive, experienced B2B outbound service provider to capitalize on the opportunity as quickly as possible. MarketLauncher was chosen to assist with the project because of our extensive experience working with similar professional services organizations and familiarity with engaging high-level decision-makers in their target markets. 

The Solution

The project entailed: 

  1. Defining our client’s total addressable market. 
  2. Conducting strategic outreach to develop contacts into active leads. 
  3. Converting leads into appointments and qualified opportunities using our Strategic Outbound Sales approach

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